2. Does the course teach real tools or just content principles?

Q: 2. Does the course teach real tools or just content principles?

It emphasizes content frameworks and strategy models (like empathy maps and the 7A framework) over software. You'll learn to plan and structure content , not operate publishing platforms or CMS tools directly. The course introduces metrics and measurement concepts—but doesn’t walk you through specific analytics platforms. That said—knowing the strategy helps you select the right tool later; the course lets you focus on “why,” not “which button to click.”

It emphasizes content frameworks and strategy models (like empathy maps and the 7A framework) over software.
You’ll learn to plan and structure content, not operate publishing platforms or CMS tools directly.
The course introduces metrics and measurement concepts—but doesn’t walk you through specific analytics platforms.
That said—knowing the strategy helps you select the right tool later; the course lets you focus on “why,” not “which button to click.”