Home » FAQs » 2. How is this course different from a general digital marketing course?2. How is this course different from a general digital marketing course? A 2. How is this course different from a general digital marketing course?Focuses on measurement, not general branding.Emphasizes ROI, ROAS, and A/B testing.Teaches data-driven decision-making.Uses Google Analytics and Ads hands-on.Less focus on creative ad design.