2. What key topics and skills are covered in the certificate?

Core topics include:

• Design fundamentals with Adobe Express & generative AI (typography, branding, content creation)
• Generative AI Content Creation—using AI tools responsibly in design workflows
• Digital Marketing fundamentals—campaign planning, lead gen, A/B testing, audience targeting
• Social Media Content & Strategy—creating engaging visuals, platform-specific tactics, analytics
• Multichannel Content Marketing—building consistent campaigns across channels with measurement and content strategy

Throughout, you’ll use Adobe Express for hands-on project execution.