2. What key topics will I learn in this course?

  • Brand purpose & experience, including identity and positioning strategies.
  • Brand design & delivery, focusing on brand experiences, pricing, and differentiation.
  • Brand leadership & alignment, covering strategic alignment across business, brand, and behavior.
  • Brand practices & engagement, including internal branding, HR alignment, and behavior change.
  • Brand metrics & returns, such as valuation, dashboards, and measuring internal and external brand health.

Course | Career Focused Learning Platform
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