- The course clearly includes Mailchimp for email sequences and drip campaigns, which is one foundational automation tool.
- It does not explicitly list advanced automation platforms (like HubSpot, ActiveCampaign, Marketo) in the syllabus.
- You’ll get exposure to the principles of automation (e.g. segmentation, autoresponders, drip logic) which you can extend to more advanced tools.
- If you want deeper automation workflows (multi-channel, CRMs, lead scoring), you may need supplementary courses or practice.
- After completing this course, you can leverage the fundamentals here to faster learn those advanced platforms.
