3. What skills will I learn and what projects will I complete?

  • You’ll master building a social media presence, crafting engaging content, and managing ad campaigns using Meta Ads Manager for Facebook and Instagram.
  • You’ll learn to define target audiences, set SMART goals and KPIs, run A/B tests, analyze campaign ROI, and optimize strategies.
  • The capstone involves designing and presenting a real-world campaign, and preparing for the Meta Digital Marketing Associate certification exam.

Course | Career Focused Learning Platform
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