- The fundamentals (SEO, content strategy, funnel thinking, analytics mindset) rarely become irrelevant, though tactics evolve.
- Platform-specific features (algorithms, ad formats, tool UIs) may shift, so ongoing learning is necessary.
- The critical thinking around metrics, conversion optimization, and customer journey will stay useful across platforms.
- To stay current, plan to follow blogs, updates from Google/Facebook, and take refreshers or specialized modules over time.
- Even though tactics change, the course gives you a strong foundation to adapt to new digital marketing trends.
