4. Can Splunk be used beyond IT — for business or marketing analytics?

  • Yes, Splunk analyzes machine data across departments.
  • Marketing teams use it to track user engagement and conversion.
  • Finance teams apply Splunk for transaction monitoring and fraud detection.
  • Operations teams monitor business process performance.
  • It’s flexible enough for both IT and non-IT data use cases.

Course | Career Focused Learning Platform
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