- The public syllabus doesn’t explicitly mention budget planning, ROI forecasting, or channel spend allocation as separate modules. (It focuses more on execution and analytics.)
- You will likely pick up basics of evaluating campaign performance, calculating key metrics (CPC, CPA, ROI) through analytics.
- You may have to infer budget allocation strategies (how much to spend on ads vs content) based on campaign performance data.
- To master those decisions, you might need case studies, advanced modules, or mentorship beyond this beginner course.
- Once you have hands-on data, you can practice modeling different allocation scenarios and refine your intuition over time.
