What will you learn in ¿Cómo persuadir? Jugando con palabras, imágenes y números Course
Persuasive communication techniques using words, visuals, and data.
The art and history of argumentation and rhetoric, including logical fallacies.
How to craft effective visual arguments and avoid misleading use of images.
Use of numbers and statistics to support claims and influence understanding.
Program Overview
1. Bienvenida (Welcome)
⏱️ ~1 hour
Topics: Introduction to the three argumentation formats.
Hands-on: Overview of course structure and goals.
2. Las palabras, las imágenes y los números en la argumentación
⏱️ ~1 hour
Topics: Course framework and how words, images, and numbers shape persuasion.
Hands-on: Initial assignment; map out persuasive strategy.
3. Jugando con palabras
⏱️ ~1 hour
Topics: Rhetoric basics, argument types, dialectics, and common fallacies.
Hands-on: Build and critique written arguments.
4. Jugando con imágenes
⏱️ ~1 hour
Topics: How images can support or mislead, best practices for visual persuasion.
Hands-on: Design image-based presentations.
5. Jugando con números
⏱️ ~1 hour
Topics: Data interpretation, statistical pitfalls, and evidence-based argumentation.
Hands-on: Craft arguments using numerical context and reasoning.
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Job Outlook
Useful for roles in marketing, communication, education, public speaking, and data storytelling.
Helps professionals present ideas clearly and persuasively using evidence and visuals.
Strengthens common professional competencies like public speaking, research, data literacy, and UX persona development.
Specification: ¿Cómo persuadir? Jugando con palabras, imágenes y números
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