What will you learn in ¿Cómo persuadir? Jugando con palabras, imágenes y números Course
Persuasive communication techniques using words, visuals, and data.
The art and history of argumentation and rhetoric, including logical fallacies.
How to craft effective visual arguments and avoid misleading use of images.
Use of numbers and statistics to support claims and influence understanding.
Program Overview
1. Bienvenida (Welcome)
⏱️ ~1 hour
Topics: Introduction to the three argumentation formats.
Hands-on: Overview of course structure and goals.
2. Las palabras, las imágenes y los números en la argumentación
⏱️ ~1 hour
Topics: Course framework and how words, images, and numbers shape persuasion.
Hands-on: Initial assignment; map out persuasive strategy.
3. Jugando con palabras
⏱️ ~1 hour
Topics: Rhetoric basics, argument types, dialectics, and common fallacies.
Hands-on: Build and critique written arguments.
4. Jugando con imágenes
⏱️ ~1 hour
Topics: How images can support or mislead, best practices for visual persuasion.
Hands-on: Design image-based presentations.
5. Jugando con números
⏱️ ~1 hour
Topics: Data interpretation, statistical pitfalls, and evidence-based argumentation.
Hands-on: Craft arguments using numerical context and reasoning.
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Job Outlook
Useful for roles in marketing, communication, education, public speaking, and data storytelling.
Helps professionals present ideas clearly and persuasively using evidence and visuals.
Strengthens common professional competencies like public speaking, research, data literacy, and UX persona development.
Specification: ¿Cómo persuadir? Jugando con palabras, imágenes y números
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FAQs
- No prior experience required; suitable for beginners.
- Focuses on words, visuals, and numbers to enhance persuasion.
- Teaches basic rhetorical and argumentation techniques.
- Includes practical exercises for immediate application.
- Ideal for professionals in marketing, teaching, or public speaking.
- Covers design principles for effective visual arguments.
- Teaches avoiding common pitfalls in visual representation.
- Includes hands-on exercises for creating impactful presentations.
- Explains how visuals complement written and numerical arguments.
- Strengthens skills in presenting ideas clearly to audiences.
- Explains how to use statistics to support arguments.
- Covers common pitfalls and misleading data practices.
- Includes exercises to craft arguments using numerical reasoning.
- Integrates data with words and visuals for persuasive impact.
- Helps learners present complex information clearly and convincingly.
- Hands-on assignments for written arguments.
- Create image-based persuasive content.
- Use numerical data to construct compelling arguments.
- Short, digestible modules (~1 hour each) for easy application.
- Real-world examples from marketing, education, and communication contexts.
- Improves public speaking, presentation, and communication skills.
- Valuable for marketing, teaching, consulting, and data storytelling roles.
- Enhances ability to influence and persuade diverse audiences.
- Builds competencies in argumentation, data literacy, and visual design.
- Certificate of completion showcases proficiency in persuasive communication.
