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Fundamentals of Graphic Design

An essential course for beginners to build a strong foundation in graphic design principles.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What you will learn in Fundamentals of Graphic Design Course

  • Understand and apply the fundamentals of color, including visual rhythm and pattern in design.
  • Utilize scale, weight, direction, texture, and space effectively in compositions.

  • Typeset text and experiment with letterforms to enhance typographic design.

  • Create a series of images using various image-making techniques.

Program Overview

Introduction to Graphic Design

⏱️1 hours

  • Overview of graphic design and its significance in visual communication.
  • Introduction to the course structure and expectations.

Fundamentals of Imagemaking

⏱️2.5 hours

  • Explore various imagemaking techniques and their applications.
  • Understand how images convey meaning and support communication.

Fundamentals of Typography

⏱️ 2.5 hours

  • Learn the basics of typography, including typefaces, hierarchy, and legibility.
  • Experiment with letterforms and typographic composition.

Fundamentals of Shape and Color

⏱️ 2.5 hours

  • Understand the role of shape and color in design.
  • Apply color theory and explore the emotional impact of color choices.

Fundamentals of Composition

⏱️ 2.5 hours

  • Study composition principles such as balance, contrast, and alignment.

  • Practice arranging visual elements to create cohesive designs.

Final Project

⏱️ 4 hours

  • Apply the learned principles to complete a comprehensive design project.
  • Receive peer feedback and refine your work accordingly.

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Job Outlook

  • Graphic design skills are in demand across various industries, including advertising, marketing, publishing, and digital media.
  • Proficiency in design principles and software tools can lead to roles such as graphic designer, visual communicator, and brand identity designer.
  • The rise of digital platforms has increased the need for compelling visual content, expanding opportunities for skilled designers.
9.8Expert Score
Highly Recommended
The Fundamentals of Graphic Design course offers a solid foundation for aspiring designers. Its structured approach and practical assignments make it ideal for beginners aiming to develop essential design skills.​
Value
9.2
Price
9.5
Skills
9.9
Information
9.8
PROS
  • Comprehensive coverage of graphic design fundamentals.
  • Taught by experienced professionals from CalArts.
  • Flexible schedule suitable for self-paced learning.
  • Hands-on projects to apply learned skills.
  • No prior experience required, making it accessible to beginners.​
CONS
  • Limited focus on advanced design software tools.
  • Access to Adobe Creative Suite may require additional investment.
  • Peer feedback quality may vary in collaborative assignments.

Specification: Fundamentals of Graphic Design

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

FAQs

  • Consists of 6 modules, typically completed in ~15–18 total hours.
  • Coursera estimates a pace of 2 weeks at 10 hours per week.
  • Fully self-paced, letting you move at your own speed and schedule.
  • No prior experience needed—the course is designed for beginners.
  • While not required, familiarity with tools like Adobe Creative Suite (Illustrator, Photoshop, InDesign) can enhance your learning experience.
  • Image-making fundamentals: techniques using analog and digital media, denotative and connotative messaging.
  • Typography: anatomy of letters, typesetting, monogram and business card design.
  • Shape & Color: visual contrast, patterns, negative/positive space, color theory.
  • Composition: hierarchy, texture, scale, direction, poster design using visual contrasts.
  • Design principles: utilizing elements like rhythm, space, and pattern to communicate effectively.

Strengths:

  • Rated 4.8/5 with high learner satisfaction.
  • Combines concept-driven learning with hands-on, peer-reviewed design assignments.
  • Taught by CalArts instructors, offering strong teaching credibility.

Limitations:

  • Offers foundational exposure—does not cover advanced design software or UX/UI topics in depth.
  • Expanded learning requires creating a design portfolio and working within critique communities to develop further.
  • Ideal for beginners, students, freelancers, or professionals seeking foundational design knowledge.
  • Provides a shareable Coursera certificate to showcase on LinkedIn or resumes.
  • Acts as a strong starting point for anyone aiming to explore or build a career in graphic design.
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