What you will learn
- Business Applications: Implement AI in marketing, finance, and operations
- Decision-Making: Use AI models to optimize pricing, hiring, and risk management
- Ethics & Governance: Address bias, privacy, and regulatory challenges
- Adoption Frameworks: Overcome organizational barriers to AI integration
- Case Studies: Learn from Fortune 500 AI implementations (Amazon, Netflix, etc.)
Program Overview
AI Fundamentals for Business
⏱️4 weeks
- AI vs. ML vs. Deep Learning
- Key terminology (algorithms, neural networks, LLMs)
- ROI analysis for AI projects
AI in Marketing & Finance
⏱️5 weeks
- Personalized recommendations
- Dynamic pricing models
- Fraud detection systems
- AI-driven customer segmentation
Managing AI Projects
⏱️4 weeks
- Building cross-functional AI teams
- Vendor selection (build vs. buy)
- Change management strategies
Capstone: AI Strategy Proposal
⏱️3 weeks
- Develop an AI implementation plan
- Present to industry mentors
- Receive Wharton faculty feedback
Get certificate
Job Outlook
- High-Demand Roles:
- AI Product Manager (130K220K)
- Chief AI Officer (200K400K+)
- Business Transformation Lead (150K–250K)
- 2. Industry Trends:
- 82% of Fortune 500 companies have dedicated AI budgets (Gartner 2024)
- Professionals with AI strategy skills see 30% faster career progression
- Wharton’s brand adds +40% credibility to AI initiatives (LinkedIn data)
Specification: AI For Business Specialization
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