Brand Management: Aligning Business, Brand and Behaviour

Q: 1. Is this course suitable for someone new to brand management?

Yes — it’s labeled beginner level , with no prior branding experience needed . Designed for self-paced learning with lifetime access and a shareable certificate.

Q: 2. What key topics will I learn in this course?

Brand purpose & experience , including identity and positioning strategies. Brand design & delivery , focusing on brand experiences, pricing, and differentiation. Brand leadership & alignment , covering strategic alignment across business, brand, and behavior. Brand practices & engagement , including internal branding, HR alignment, and behavior change. Brand metrics & returns , such as valuation, dashboards, and measuring internal and external brand health.

Q: 3. How long does the course take, and what’s the structure?

Total duration: about 17 hours , typically over 3 weeks at ~5 hours per week. Includes 5 modules , each with videos, readings, quizzes, and peer-reviewed assignments .

Q: 4. Will I earn a certificate after completing the course?

Yes — you’ll receive a shareable Coursera certificate that can be added to your LinkedIn or resume.

Q: 5. How can this course impact my career or brand knowledge?

Equips you to lead brand strategy , brand alignment , culture change, and internal brand engagement. Learners report improved understanding of brand identity and behavior alignment. For example: “This course gave me a deeper understanding of brand strategy, aligning business practices, and creating lasting brand impact.”

A must-take course for marketing professionals and entrepreneurs looking to build powerful, lasting brands in the digital era.

Explore This Course

access	Lifetime
level	Beginner
certificate	Certificate of completion
language	English

#Coursera

Description
Additional information
FAQs

What you will learn in Brand Management: Aligning Business, Brand and Behaviour Course

Understand brand strategy and positioning in a competitive market.
Learn how to build and maintain a strong brand identity.
Explore the psychology behind consumer brand perception.

Develop skills in brand storytelling and communication.
Gain insights into global branding trends and digital brand management.

Program Overview

Introduction to Branding

⏱️2-4 weeks

Learn the fundamentals of branding and its importance.
Understand how brands differentiate themselves in the market.
Explore real-world brand success stories.

Brand Positioning & Identity

⏱️4-6 weeks

Develop a brand positioning statement.
Learn how to define brand values and personality.
Study case studies on successful brand strategies.

Brand Storytelling & Consumer Psychology

⏱️ 6-8 weeks

Understand the emotional connection between consumers and brands.
Learn to craft compelling brand narratives.
Explore the role of brand loyalty and customer engagement.

Branding in the Digital Age

⏱️ 8-10 weeks

Discover how social media and digital marketing impact branding.
Learn strategies for brand management in a fast-changing digital world.
Understand how brands handle crises and reputation management.

Get certificate

Job Outlook

Branding expertise is highly valuable in marketing, advertising, and business development.
Companies prioritize brand-building to increase market share and customer loyalty.
Professionals in marketing, entrepreneurship, and consulting benefit from strong branding skills.
Branding knowledge helps in personal branding, digital influence, and social media growth.

9.8Expert Score

Highly Recommended

This course offers a structured, insightful approach to branding, making it ideal for marketing professionals, business owners, and anyone interested in brand management.

Value

9.2

Price

9.5

Skills

9.6

Information

9.4

PROS

Covers all aspects of branding, from strategy to digital execution.
Includes real-world case studies and applications.
Beginner-friendly with practical insights for professionals.
Helps entrepreneurs create strong brand identities.

CONS

Lacks deep focus on personal branding.
Requires additional learning for advanced branding analytics.
Some sections may feel basic for experienced marketers.

Specification: Brand Management: Aligning Business, Brand and Behaviour

access	Lifetime
level	Beginner
certificate	Certificate of completion
language	English

FAQs

1. Is this course suitable for someone new to brand management?

Yes — it’s labeled beginner level, with no prior branding experience needed.
Designed for self-paced learning with lifetime access and a shareable certificate.

2. What key topics will I learn in this course?

Brand purpose & experience, including identity and positioning strategies.
Brand design & delivery, focusing on brand experiences, pricing, and differentiation.
Brand leadership & alignment, covering strategic alignment across business, brand, and behavior.
Brand practices & engagement, including internal branding, HR alignment, and behavior change.
Brand metrics & returns, such as valuation, dashboards, and measuring internal and external brand health.

3. How long does the course take, and what’s the structure?

Total duration: about 17 hours, typically over 3 weeks at ~5 hours per week.
Includes 5 modules, each with videos, readings, quizzes, and peer-reviewed assignments.

4. Will I earn a certificate after completing the course?

Yes — you’ll receive a shareable Coursera certificate that can be added to your LinkedIn or resume.

5. How can this course impact my career or brand knowledge?

Equips you to lead brand strategy, brand alignment, culture change, and internal brand engagement.
Learners report improved understanding of brand identity and behavior alignment. For example:
“This course gave me a deeper understanding of brand strategy, aligning business practices, and creating lasting brand impact.”

Brand Management: Aligning Business, Brand and Behaviour

Description
Additional information
FAQs

Explore This Course

Brand Management: Aligning Business, Brand and Behaviour