What you will learn in Brand Management: Aligning Business, Brand and Behaviour Course
Understand brand strategy and positioning in a competitive market.
Learn how to build and maintain a strong brand identity.
Explore the psychology behind consumer brand perception.
Develop skills in brand storytelling and communication.
Gain insights into global branding trends and digital brand management.
Program Overview
Introduction to Branding
⏱️2-4 weeks
Learn the fundamentals of branding and its importance.
Understand how brands differentiate themselves in the market.
Explore real-world brand success stories.
Brand Positioning & Identity
⏱️4-6 weeks
Develop a brand positioning statement.
Learn how to define brand values and personality.
Study case studies on successful brand strategies.
Brand Storytelling & Consumer Psychology
⏱️ 6-8 weeks
Understand the emotional connection between consumers and brands.
Learn to craft compelling brand narratives.
Explore the role of brand loyalty and customer engagement.
Branding in the Digital Age
⏱️ 8-10 weeks
Discover how social media and digital marketing impact branding.
Learn strategies for brand management in a fast-changing digital world.
Understand how brands handle crises and reputation management.
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Job Outlook
Branding expertise is highly valuable in marketing, advertising, and business development.
Companies prioritize brand-building to increase market share and customer loyalty.
Professionals in marketing, entrepreneurship, and consulting benefit from strong branding skills.
Branding knowledge helps in personal branding, digital influence, and social media growth.
Specification: Brand Management: Aligning Business, Brand and Behaviour
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