What you will learn in Business Foundations Specialization Course
- Understand core business principles in finance, marketing, and management.
- Learn how to analyze financial statements and make strategic business decisions.
- Develop leadership skills through case studies from Wharton faculty.
- Gain insights into customer behavior, branding, and competitive strategy.
- Explore essential economic concepts and their impact on businesses.
Program Overview
Introduction to Financial Accounting
⏱️4-6 weeks
- Learn how to read, interpret, and analyze financial statements.
- Understand key concepts like assets, liabilities, and shareholders’ equity.
Marketing Fundamentals
⏱️ 6-8 weeks
- Discover branding, pricing strategies, and consumer behavior.
- Learn how to position a product in a competitive market.
Business Economics & Decision Making
⏱️ 8-12 weeks
- Understand supply and demand, market structures, and economic principles.
- Learn how to apply economic thinking to business decisions.
Managing People & Organizations
⏱️ 10-12 weeks
- Explore leadership and organizational behavior strategies.
- Learn how to build and manage high-performing teams.
Capstone Business Project
⏱️ 12-15 weeks
- Apply your skills to solve a real-world business problem.
- Develop a strategic plan based on data-driven insights.
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Job Outlook
- Business professionals with financial and strategic expertise are in high demand.
- Average salaries range from $60K – $120K, depending on the role and industry.
- Key roles include Business Analyst, Marketing Manager, Financial Analyst, and Consultant.
- This certification provides a strong foundation for MBA programs and leadership roles.
Specification: Business Foundations Specialization
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FAQs
- Master core areas: marketing, including branding and go-to-market strategy; financial accounting (income statements, balance sheets, cash flows); corporate finance (ROI, budgeting, cash forecasting); operations management for process optimization; and managing people through performance systems.
- Apply all these learnings in a practical Capstone Project that has tackled real business challenges.
