What will you in the Content, Advertising & Social IMC Course
Understand Social Media Marketing: Gain insights into how social media platforms can be leveraged for marketing purposes.
Develop Social Strategies: Learn to create effective social media strategies that align with business goals.
Engage with Audiences: Understand how to create content that resonates with target audiences and encourages engagement.
Measure Success: Learn to analyze social media metrics to assess the effectiveness of campaigns.
Integrate Marketing Communications: Understand how to integrate social media marketing with other marketing efforts for a cohesive strategy.
Program Overview
1. What is Social?
⏳ Duration: 8 hours
Explore the evolution of social media and its impact on marketing.
Understand the different social media platforms and their unique characteristics.
2. The Importance of Listening
⏳ Duration: 6 hours
Learn the significance of social listening in understanding audience needs.
Discover tools and techniques for effective social media monitoring.
3. Engagement & Nurture Marketing Strategies
⏳ Duration: 10 hours
Develop strategies to engage and nurture relationships with customers.
Understand the customer journey and how to influence it through social media.
4. Content, Advertising & Social IMC
⏳ Duration: 8 hours
Learn to create compelling content and integrate advertising into social media strategies.
Understand the principles of Integrated Marketing Communications (IMC).
5. The Business of Social
⏳ Duration: 6 hours
Explore how social media impacts business operations and decision-making.
Understand the ROI of social media marketing efforts.
6. Social Marketing Capstone Project
⏳ Duration: 8 hours
Apply the knowledge gained from previous courses to a real-world project.
Develop a comprehensive social media marketing strategy for a business scenario.
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Job Outlook
Growing Demand: Social media marketing skills are increasingly in demand across various industries.
Career Opportunities: Roles such as Social Media Manager, Content Strategist, and Digital Marketing Specialist are common career paths.
Freelance Prospects: Opportunities for freelance work in social media marketing are abundant.
Entrepreneurial Ventures: Entrepreneurs can leverage social media marketing to grow their businesses.
Specification: Content, Advertising & Social IMC
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