What will you learn in Developing a Winning Marketing Strategy Course
Understand the foundational concepts of marketing and customer value creation.
Analyze customer behavior, segmentation, targeting, and positioning (STP).
Explore the 4Ps: Product, Price, Place, and Promotion, with real-world applications.
Build strategies for branding, product lifecycle, pricing, distribution, and communication.
Apply marketing frameworks to develop effective, customer-focused strategies.
Program Overview
Module 1: What is Marketing?
⏳ 1 week
Topics: Role of marketing in business, customer focus, value creation
Hands-on: Identify marketing activities within popular brands
Module 2: Segmentation, Targeting & Positioning
⏳ 1 week
Topics: Market segmentation, customer profiles, positioning strategies
Hands-on: Create STP frameworks using real or fictional businesses
Module 3: Product Strategy & Branding
⏳ 1 week
Topics: Product lifecycle, brand equity, innovation
Hands-on: Analyze a brand’s product strategy and lifecycle stage
Module 4: Pricing Strategy
⏳ 1 week
Topics: Pricing models, value-based pricing, elasticity
Hands-on: Develop a pricing plan for a sample product or service
Module 5: Distribution Channels
⏳ 1 week
Topics: Channel types, logistics, channel conflict
Hands-on: Map distribution strategies used by modern businesses
Module 6: Marketing Communications
⏳ 1 week
Topics: Advertising, promotions, IMC, digital channels
Hands-on: Build an integrated marketing communication plan
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Job Outlook
Essential skills for roles in marketing, branding, product management, and digital strategy.
Valuable for startups, corporates, and freelancers seeking customer-centric business growth.
Prepares learners for roles such as Marketing Manager, Brand Strategist, and Business Analyst.
Strong foundation for MBAs and professionals transitioning into marketing.
Specification: Developing a Winning Marketing Strategy
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