What will you learn in Developing a Winning Marketing Strategy Course
Understand the foundational concepts of marketing and customer value creation.
Analyze customer behavior, segmentation, targeting, and positioning (STP).
Explore the 4Ps: Product, Price, Place, and Promotion, with real-world applications.
Build strategies for branding, product lifecycle, pricing, distribution, and communication.
Apply marketing frameworks to develop effective, customer-focused strategies.
Program Overview
Module 1: What is Marketing?
⏳ 1 week
Topics: Role of marketing in business, customer focus, value creation
Hands-on: Identify marketing activities within popular brands
Module 2: Segmentation, Targeting & Positioning
⏳ 1 week
Topics: Market segmentation, customer profiles, positioning strategies
Hands-on: Create STP frameworks using real or fictional businesses
Module 3: Product Strategy & Branding
⏳ 1 week
Topics: Product lifecycle, brand equity, innovation
Hands-on: Analyze a brand’s product strategy and lifecycle stage
Module 4: Pricing Strategy
⏳ 1 week
Topics: Pricing models, value-based pricing, elasticity
Hands-on: Develop a pricing plan for a sample product or service
Module 5: Distribution Channels
⏳ 1 week
Topics: Channel types, logistics, channel conflict
Hands-on: Map distribution strategies used by modern businesses
Module 6: Marketing Communications
⏳ 1 week
Topics: Advertising, promotions, IMC, digital channels
Hands-on: Build an integrated marketing communication plan
Get certificate
Job Outlook
Essential skills for roles in marketing, branding, product management, and digital strategy.
Valuable for startups, corporates, and freelancers seeking customer-centric business growth.
Prepares learners for roles such as Marketing Manager, Brand Strategist, and Business Analyst.
Strong foundation for MBAs and professionals transitioning into marketing.
Specification: Developing a Winning Marketing Strategy
|
FAQs
- No prior marketing experience is required.
- Covers core marketing concepts including customer value creation.
- Suitable for students, professionals, and entrepreneurs.
- Focuses on both theoretical frameworks and practical applications.
- Provides a strong foundation for advanced marketing courses.
- Explains market segmentation and identifying customer profiles.
- Teaches positioning strategies for competitive advantage.
- Hands-on exercises to create STP frameworks.
- Helps design marketing strategies tailored to customer needs.
- Prepares learners for roles in marketing, branding, and product management.
- Covers Product, Price, Place, and Promotion strategies.
- Teaches product lifecycle management and brand equity concepts.
- Includes hands-on exercises to develop pricing plans and branding strategies.
- Focuses on customer-focused marketing decisions.
- Explains aligning marketing strategies with business goals.
- Identify marketing activities in real brands.
- Build integrated marketing communication (IMC) plans.
- Analyze product strategies and market positioning.
- Hands-on tasks reinforce theoretical knowledge.
- Provides insights into real-world marketing challenges and solutions.
- Prepares for roles like Marketing Manager, Brand Strategist, and Business Analyst.
- Builds expertise in marketing strategy, STP, and 4Ps.
- Applicable across startups, corporates, and freelance opportunities.
- Provides a certificate to showcase foundational marketing knowledge.
- Enhances decision-making and customer-centric strategic thinking.
