What will you learn in Digital Marketing Analytics in Practice Course
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Understand how digital analytics drive marketing decision-making
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Gain foundational knowledge of key metrics, KPIs, and measurement tools
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Learn to connect digital data to business objectives
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Evaluate campaign performance using web, social, and mobile analytics
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Build a data-driven marketing strategy
Program Overview
Module 1: Introduction to Digital Analytics
⏳ 1 week
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Topics: Role of digital analytics in marketing, key terminology, basic metrics
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Hands-on: Identify key success metrics for a sample business
Module 2: Measurement and Key Performance Indicators (KPIs)
⏳ 1 week
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Topics: How to set KPIs, aligning metrics with objectives, dashboards
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Hands-on: Draft a KPI report for a hypothetical campaign
Module 3: Digital Channels and Their Metrics
⏳ 1 week
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Topics: SEO, SEM, display, social media, mobile metrics
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Hands-on: Analyze mock campaign data from different digital channels
Module 4: Connecting Digital Data to Business Outcomes
⏳ 1 week
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Topics: Attribution models, ROI calculation, funnel analysis
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Hands-on: Map user journey and calculate conversion metrics
Module 5: Challenges and Ethics in Digital Analytics
⏳ 1 week
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Topics: Privacy concerns, data quality, biases in interpretation
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Hands-on: Analyze a case study involving ethical use of user data
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Job Outlook
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Increasing demand for digital analysts, growth marketers, and marketing data scientists
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Popular roles: Digital Marketing Analyst, Growth Strategist, Marketing Data Consultant
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Salary range: $60K–$120K depending on location and industry
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Relevant for industries including e-commerce, SaaS, media, and finance
Specification: Digital Marketing Analytics in Practice
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