What will you learn in Digital Marketing Analytics in Practice Course
Understand how digital analytics drive marketing decision-making
Gain foundational knowledge of key metrics, KPIs, and measurement tools
Learn to connect digital data to business objectives
Evaluate campaign performance using web, social, and mobile analytics
Build a data-driven marketing strategy
Program Overview
Module 1: Introduction to Digital Analytics
⏳ 1 week
Topics: Role of digital analytics in marketing, key terminology, basic metrics
Hands-on: Identify key success metrics for a sample business
Module 2: Measurement and Key Performance Indicators (KPIs)
⏳ 1 week
Topics: How to set KPIs, aligning metrics with objectives, dashboards
Hands-on: Draft a KPI report for a hypothetical campaign
Module 3: Digital Channels and Their Metrics
⏳ 1 week
Topics: SEO, SEM, display, social media, mobile metrics
Hands-on: Analyze mock campaign data from different digital channels
Module 4: Connecting Digital Data to Business Outcomes
⏳ 1 week
Topics: Attribution models, ROI calculation, funnel analysis
Hands-on: Map user journey and calculate conversion metrics
Module 5: Challenges and Ethics in Digital Analytics
⏳ 1 week
Topics: Privacy concerns, data quality, biases in interpretation
Hands-on: Analyze a case study involving ethical use of user data
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Job Outlook
Increasing demand for digital analysts, growth marketers, and marketing data scientists
Popular roles: Digital Marketing Analyst, Growth Strategist, Marketing Data Consultant
Salary range: $60K–$120K depending on location and industry
Relevant for industries including e-commerce, SaaS, media, and finance
Specification: Digital Marketing Analytics in Practice
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FAQs
- No prior experience in marketing or analytics is required.
- Focuses on connecting data to business decisions.
- Explains metrics, KPIs, and measurement tools in simple terms.
- Designed for professionals and students across industries.
- Provides foundational knowledge to start analyzing digital campaigns.
- Emphasizes interpreting data rather than mastering software.
- Teaches how to link digital metrics to business outcomes.
- Hands-on exercises use mock or sample datasets.
- Provides conceptual understanding transferable to tools like GA4.
- Builds analytical thinking rather than tool-specific expertise.
- Covers key metrics for web, social, and mobile channels.
- Guides learners to evaluate campaign performance.
- Helps align digital strategies with business objectives.
- Teaches how to identify opportunities for growth.
- Provides actionable insights for measurable marketing improvements.
- Introduces privacy and ethical considerations in data usage.
- Highlights potential biases in data interpretation.
- Covers data quality and responsible reporting.
- Discusses implications for digital marketing decisions.
- Provides frameworks for ethical, data-driven strategies.
- Prepares for roles like Digital Marketing Analyst or Growth Strategist.
- Enhances ability to make data-driven marketing decisions.
- Relevant for industries like e-commerce, SaaS, and media.
- Salary potential: $60K–$120K depending on role and location.
- Strengthens resume with practical, business-focused analytics knowledge.
