What will you in the Engagement & Nurture Marketing Strategies Course
Understand and apply two of the most effective social media strategies: engagement and nurture marketing.
Develop content marketing strategies, including the creation of multimedia blogs and infographics.
Design and implement landing pages that effectively convert visitors into leads.
Utilize real-time marketing techniques to interact with target audiences.
Measure and analyze the effectiveness of social media campaigns using appropriate metrics
Program Overview
1. Social Strategy Overview
⏳ Duration: 2 hours
Learn about the three primary social strategies used by organizations today.
Understand the differences between social commerce and social media marketing.
2. Engagement Marketing
⏳ Duration: 3 hours
Explore engagement marketing strategies and their application in real-world scenarios.
Study examples from brands like Cadbury Dairy Milk and Old Spice.
Learn how startups and small businesses can leverage engagement marketing.
3. Nurture Marketing
⏳ Duration: 3 hours
Delve into nurture marketing strategies and their importance in building customer relationships.
Understand the role of landing pages and multimedia content in nurturing leads.
Learn about real-time marketing and its impact on audience engagement.
4. Content Marketing and Real-Time Engagement
⏳ Duration: 2 hours
Develop a content marketing strategy tailored to your target audience.
Create a 52-week engagement marketing calendar.
Utilize tools like Canva and TubeBuddy for content creation and analytics.
Get certificate
Job Outlook
Proficiency in engagement and nurture marketing strategies is highly sought after in roles such as Social Media Manager, Content Strategist, and Digital Marketing Specialist.
Understanding how to create and implement effective social media campaigns can lead to career advancement and increased earning potential.
Skills gained from this course are applicable across various industries, including retail, technology, healthcare, and more.
Specification: Engagement & Nurture Marketing Strategies
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