What will you in Docker for the Entrepreneurship 1 Developing the Opportunity Course
Understand the definition and scope of entrepreneurship.
Identify and evaluate viable business opportunities.
Analyze market needs and competitive landscapes.
Develop effective business plans using discovery-driven planning.
Create and test product prototypes.
Craft compelling elevator pitches
Program Overview
1. Introduction and Course Materials
⏱ Duration: 20 minutes
Meet the team of Wharton professors leading the course.
Explore different definitions and applications of entrepreneurship in academia and practice
2. Introduction to Entrepreneurship
⏱ Duration: 3 hours
Learn about various types of entrepreneurs and categories of ventures.
Understand the role of venture creation in society.
Examine real-world examples of entrepreneurship across different environments.
3. Opportunity Analysis
⏱ Duration: 2 hours
Discover, develop, and assess business opportunities.
Evaluate potential opportunities using customer feedback, the VIDE model, and the tournament method.
Apply evaluation processes to real-world examples.
4. Markets, Need-Finding, and Planning
⏱ Duration: 2 hours
Define your market and identify your target users.
Utilize market segmentation and user needs analysis.
Develop a strategic plan for your venture.
5. Pitching, Testing, and Prototyping
⏱ Duration: 2 hours
Learn techniques for effective pitching and survey development.
Create prototypes for physical goods, software, and services.
Test and refine your business idea based on feedback.
Get certificate
Job Outlook
Entrepreneurial skills are highly valued across various industries.
Applicable for aspiring entrepreneurs, business consultants, and innovation managers.
Enhances capabilities in opportunity recognition and business development.
Supports career advancement in start-ups and established organizations.
Specification: Entrepreneurship 1 Developing the Opportunity
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FAQs
- No prior business degree or experience is required.
- Course starts with fundamentals before moving to applied concepts.
- Explanations are simple and beginner-focused.
- Useful for students, career switchers, and aspiring entrepreneurs.
- Extra resources are suggested for those wanting deeper theory.
- Helps evaluate whether your idea is truly viable.
- Offers tools to identify customer needs more clearly.
- Guides you in testing and prototyping your solution.
- Provides strategies for competitive market analysis.
- Improves your ability to pitch persuasively to investors.
- Includes opportunity evaluation frameworks like VIDE and tournaments.
- Encourages learners to practice need-finding with real feedback.
- Supports development of prototypes and testing.
- Includes pitching exercises beyond theoretical explanation.
- Designed for actionable learning, not passive reading.
- Intrapreneurs driving innovation in large organizations.
- Business consultants helping firms identify growth opportunities.
- Product managers shaping new services or products.
- Innovators in tech and non-profit sectors.
- Professionals seeking to advance with problem-solving skills.
- Teaches how to create clear, concise elevator pitches.
- Helps highlight value proposition and customer needs effectively.
- Emphasizes storytelling as a tool for persuasion.
- Provides practice frameworks that can be applied to real pitches.
- Builds investor-ready thinking through structured planning.
