What will you in Docker for the Entrepreneurship 1 Developing the Opportunity Course
Understand the definition and scope of entrepreneurship.
Identify and evaluate viable business opportunities.
Analyze market needs and competitive landscapes.
Develop effective business plans using discovery-driven planning.
Create and test product prototypes.
Craft compelling elevator pitches
Program Overview
1. Introduction and Course Materials
⏱ Duration: 20 minutes
Meet the team of Wharton professors leading the course.
Explore different definitions and applications of entrepreneurship in academia and practice
2. Introduction to Entrepreneurship
⏱ Duration: 3 hours
Learn about various types of entrepreneurs and categories of ventures.
Understand the role of venture creation in society.
Examine real-world examples of entrepreneurship across different environments.
3. Opportunity Analysis
⏱ Duration: 2 hours
Discover, develop, and assess business opportunities.
Evaluate potential opportunities using customer feedback, the VIDE model, and the tournament method.
Apply evaluation processes to real-world examples.
4. Markets, Need-Finding, and Planning
⏱ Duration: 2 hours
Define your market and identify your target users.
Utilize market segmentation and user needs analysis.
Develop a strategic plan for your venture.
5. Pitching, Testing, and Prototyping
⏱ Duration: 2 hours
Learn techniques for effective pitching and survey development.
Create prototypes for physical goods, software, and services.
Test and refine your business idea based on feedback.
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Job Outlook
Entrepreneurial skills are highly valued across various industries.
Applicable for aspiring entrepreneurs, business consultants, and innovation managers.
Enhances capabilities in opportunity recognition and business development.
Supports career advancement in start-ups and established organizations.
Specification: Entrepreneurship 1 Developing the Opportunity
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