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Entrepreneurship 2: Launching your Start-Up

A comprehensive and practical course that equips aspiring entrepreneurs with the tools and knowledge to successfully launch and manage a start-up.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What will you in Docker for the Entrepreneurship 2: Launching your Start-Up Course

  • Understand the lean startup methodology and develop a minimum viable product (MVP).

  • Learn when and how to pivot business strategies effectively.

  • Master the art of pitching to investors and stakeholders.

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  • Build and manage a founding team, including equity allocation.

  • Navigate legal considerations, including intellectual property and business structures.

  • Develop branding strategies and establish a market presence.

Program Overview

1. Preparing to Launch: Essential Components

⏱ Duration: 1 hour

  • Introduction to the lean approach and MVP development.

  • Strategies for hypothesis testing and preliminary experiments.

  • Understanding the pivot concept and making informed decisions.

  • Crafting compelling pitches and deciding when to commit fully to the venture.

2. Building the Team

⏱ Duration: 2 hours

  • Importance of founding team composition and early hires.

  • Aligning team goals and motivations for long-term success.

  • Legal aspects of founder agreements and equity distribution.

  • Strategies for hiring key management and technical resources.

3. Creating Networks

⏱ Duration: 2 hours

  • Identifying and engaging with advisors, mentors, and professional services.

  • Understanding intellectual property rights and protections.

  • Choosing appropriate legal entities for the start-up.

  • Leveraging social networks for business growth.

4. Branding, Strategy, and Summary

⏱ Duration: 2 hours

  • Developing a strong brand identity and naming strategies.

  • Exploring entrepreneurial ecosystems and resources.

  • Formulating comprehensive go-to-market strategies.

  • Preparing for subsequent growth phases and scaling operations.

 

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Job Outlook

  • Equips aspiring entrepreneurs with essential tools to launch and manage start-ups.

  • Valuable for professionals aiming to transition into entrepreneurial roles.

  • Enhances skills relevant to business development, product management, and strategic planning.

  • Applicable across various industries, including technology, healthcare, and consumer goods.

9.6Expert Score
Highly Recommended
An insightful course offering practical guidance on launching a start-up, backed by academic rigor and real-world applications.
Value
9.2
Price
9.1
Skills
9.7
Information
9.6
PROS
  • Comprehensive coverage of start-up launch processes.
  • Taught by experienced Wharton faculty members.
  • Includes real-world case studies and practical assignments.
  • Flexible learning schedule suitable for working professionals.
CONS
  • May require supplementary resources for in-depth legal aspects.
  • Limited peer interaction due to the online format.

Specification: Entrepreneurship 2: Launching your Start-Up

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

FAQs

  • A polished idea isn’t required—you can start with just an interest area.
  • The course teaches how to shape vague ideas into viable business models.
  • Exercises guide you through MVP (minimum viable product) design.
  • You’ll learn to test ideas quickly before committing resources.
  • Perfect for those exploring entrepreneurship for the first time.
  • Offers step-by-step guidance on creating strong pitch decks.
  • Explains what investors look for in early-stage start-ups.
  • Builds skills in storytelling and business model presentation.
  • Provides insights into equity sharing and negotiation basics.
  • Prepares you for VC, angel, or grant funding conversations.
  • Content applies to any industry: retail, healthcare, food, or services.
  • Branding and go-to-market strategies are adaptable across sectors.
  • Legal and team-building principles remain the same regardless of field.
  • Non-tech founders can benefit equally from lean methodology.
  • The focus is on entrepreneurial thinking, not just technology.
  • Encourages learners to engage with global peers online.
  • Suggests ways to find advisors and mentors outside the course.
  • Teaches how to leverage social networks for growth.
  • Introduces methods to build strategic partnerships.
  • Provides insights on entering entrepreneurial ecosystems.
  • Teaches how to validate ideas before scaling.
  • Highlights when and how to pivot strategies.
  • Covers legal basics to avoid compliance pitfalls.
  • Explains equity distribution to prevent founder conflicts.
  • Emphasizes disciplined planning over guesswork.
Entrepreneurship 2: Launching your Start-Up
Entrepreneurship 2: Launching your Start-Up
Course | Career Focused Learning Platform
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