What will you learn in Entrepreneurship I: Laying the Foundation Course
Identify, evaluate, and shape new business opportunities with real market potential.
Learn how entrepreneurs think strategically and identify gaps in the market.
Apply frameworks to evaluate customer needs, competition, and business model viability.
Understand the role of experimentation, feedback, and iteration in opportunity development.
Lay the foundation for creating a scalable and sustainable startup.
Program Overview
Module 1: Entrepreneurial Mindset & Opportunity Identification
⏳ 1 week
Topics: What makes a successful entrepreneur, spotting problems worth solving
Hands-on: Evaluate your own startup ideas and identify unmet customer needs
Module 2: Industry & Market Analysis
⏳ 1 week
Topics: Market size, competition, customer segmentation
Hands-on: Conduct basic market analysis using online research tools
Module 3: Idea Validation & Testing
⏳ 1 week
Topics: Customer discovery, MVPs, feedback loops
Hands-on: Design simple experiments to test product or service assumptions
Module 4: Value Proposition & Business Model Design
⏳ 1 week
Topics: Business Model Canvas, competitive advantage, value creation
Hands-on: Draft a business model using the canvas and pitch your idea
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Job Outlook
Highly relevant for aspiring entrepreneurs, innovators, and startup founders.
Builds critical thinking and practical skills needed in early-stage venture creation.
Equips professionals for roles in product development, business strategy, or innovation teams.
Enhances skills in identifying gaps, customer validation, and opportunity analysis.
Specification: Entrepreneurship I: Laying the Foundation
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