What will you learn in Entrepreneurship I: Laying the Foundation Course
Identify, evaluate, and shape new business opportunities with real market potential.
Learn how entrepreneurs think strategically and identify gaps in the market.
Apply frameworks to evaluate customer needs, competition, and business model viability.
Understand the role of experimentation, feedback, and iteration in opportunity development.
Lay the foundation for creating a scalable and sustainable startup.
Program Overview
Module 1: Entrepreneurial Mindset & Opportunity Identification
⏳ 1 week
Topics: What makes a successful entrepreneur, spotting problems worth solving
Hands-on: Evaluate your own startup ideas and identify unmet customer needs
Module 2: Industry & Market Analysis
⏳ 1 week
Topics: Market size, competition, customer segmentation
Hands-on: Conduct basic market analysis using online research tools
Module 3: Idea Validation & Testing
⏳ 1 week
Topics: Customer discovery, MVPs, feedback loops
Hands-on: Design simple experiments to test product or service assumptions
Module 4: Value Proposition & Business Model Design
⏳ 1 week
Topics: Business Model Canvas, competitive advantage, value creation
Hands-on: Draft a business model using the canvas and pitch your idea
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Job Outlook
Highly relevant for aspiring entrepreneurs, innovators, and startup founders.
Builds critical thinking and practical skills needed in early-stage venture creation.
Equips professionals for roles in product development, business strategy, or innovation teams.
Enhances skills in identifying gaps, customer validation, and opportunity analysis.
Specification: Entrepreneurship I: Laying the Foundation
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FAQs
- No prior business or startup experience required.
- Focuses on developing an entrepreneurial mindset.
- Suitable for aspiring entrepreneurs, intrapreneurs, and innovators.
- Emphasizes strategic thinking and opportunity identification.
- Provides frameworks to validate ideas and test assumptions.
- Covers customer discovery and identifying unmet needs.
- Teaches designing minimum viable products (MVPs).
- Includes feedback loops and iterative testing techniques.
- Hands-on exercises to test assumptions with real market data.
- Helps avoid costly mistakes by validating ideas early.
- Teaches the Business Model Canvas for planning ventures.
- Covers value proposition, competitive advantage, and revenue models.
- Exercises include drafting and pitching your own business model.
- Focuses on aligning market needs with business strategy.
- Helps learners prepare a foundation for scalable startups.
- Evaluate your own startup ideas and identify market gaps.
- Conduct market research using online tools.
- Design experiments to test product or service assumptions.
- Draft business models and pitch ideas for feedback.
- Uses real-world examples from successful entrepreneurs.
- Prepares for launching your own startup or innovation projects.
- Builds skills for roles in product development, strategy, and innovation teams.
- Enhances critical thinking and problem-solving skills.
- Valuable for intrapreneurs in established companies.
- Provides a certificate showcasing foundational entrepreneurial knowledge.
