What you will learn in Foundations of Digital Marketing and E-commerce Course
- Core digital marketing channels (SEO, PPC, social media, email)
- E-commerce business models (B2B, B2C, D2C)
- Customer journey mapping and conversion optimization
- Analytics and performance measurement (Google Analytics)
- Legal and ethical considerations in digital commerce
Program Overview
Digital Marketing Fundamentals
⏱️3 weeks
- Marketing funnel awareness stages
- Channel selection strategies
- Content marketing frameworks
- Case Study: Dollar Shave Club launch
E-commerce Operations
⏱️3 weeks
- Platform comparisons (Shopify vs WooCommerce)
- Payment processing solutions
- Inventory management basics
- Hands-on: Build a mock product page
Data-Driven Marketing
⏱️2 weeks
- Key metrics (CTR, CVR, ROAS)
- Google Analytics setup
- A/B testing fundamentals
- Simulation: Optimize a campaign
Capstone Project
⏱️2 weeks
- Develop a digital marketing plan
- Present an e-commerce strategy
- Peer-reviewed assignments
Get certificate
Job Outlook
- High-Demand Roles:
- Digital Marketing Specialist (55K85K)
- E-commerce Coordinator (60K90K)
- Growth Marketing Associate (65K100K)
- Industry Growth:
- Global e-commerce to hit $6.3T by 2024 (Statista)
- 72% of marketing jobs now require digital skills
- Entry-level salaries 18% higher than traditional marketing
Specification: Foundations of Digital Marketing and E-commerce
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