What you will learn in Foundations of Digital Marketing and E-commerce Course
- Core digital marketing channels (SEO, PPC, social media, email)
- E-commerce business models (B2B, B2C, D2C)
- Customer journey mapping and conversion optimization
- Analytics and performance measurement (Google Analytics)
- Legal and ethical considerations in digital commerce
Program Overview
Digital Marketing Fundamentals
⏱️3 weeks
- Marketing funnel awareness stages
- Channel selection strategies
- Content marketing frameworks
- Case Study: Dollar Shave Club launch
E-commerce Operations
⏱️3 weeks
- Platform comparisons (Shopify vs WooCommerce)
- Payment processing solutions
- Inventory management basics
- Hands-on: Build a mock product page
Data-Driven Marketing
⏱️2 weeks
- Key metrics (CTR, CVR, ROAS)
- Google Analytics setup
- A/B testing fundamentals
- Simulation: Optimize a campaign
Capstone Project
⏱️2 weeks
- Develop a digital marketing plan
- Present an e-commerce strategy
- Peer-reviewed assignments
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Job Outlook
- High-Demand Roles:
- Digital Marketing Specialist (55K85K)
- E-commerce Coordinator (60K90K)
- Growth Marketing Associate (65K100K)
- Industry Growth:
- Global e-commerce to hit $6.3T by 2024 (Statista)
- 72% of marketing jobs now require digital skills
- Entry-level salaries 18% higher than traditional marketing
Specification: Foundations of Digital Marketing and E-commerce
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FAQs
- This beginner-level course comprises 4 modules, with an estimated completion time of approximately 18 hours.
- It’s fully self-paced, meaning you can study at your own speed.
- No prerequisites are needed—it’s built for absolute beginners.
- Covers core elements like marketing funnels, e-commerce strategy, and digital marketing roles from the ground up.
You’ll explore:
- The definitions and responsibilities of digital marketing and e-commerce roles
- Concepts like the marketing funnel and customer journey
- Key strategy elements, including goal setting, branding, and channel planning across SEO, SEM, social media, email, and display
- Measurement essentials and performance metrics
- Ideal for: Students, career changers, aspiring digital marketers, or professionals needing a foundational grasp of e-commerce.
- It’s the first course of the Google Digital Marketing & E-commerce Professional Certificate—great for building core knowledge and credibility.
- Almost 1 million learners are already enrolled across the full certificate.