What you will learn In From Likes to Leads: Interact with Customers Online Course
- Understand the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising.
- Learn how to choose appropriate social media platforms for specific business campaigns.
- Develop skills to boost engagement on social media through effective content creation and interaction.
- Gain insights into using social media analytics as a decision-making tool.
- Learn best practices for presenting social media reports and achieving marketing goals through paid social media.
Program Overview
Introduction to Social Media Marketing
⏳ 2 hours
- Introduction to the importance of social media marketing in business. Explore various social media platforms and how to select the best one for your campaign.
Strategy and Planning
⏳ 3 hours
- Learn how to define goals, identify target audiences, choose the right platforms, and determine the optimal post frequency and timing.
Listening and Engagement
⏳ 7 hours
- Study the significance of social listening and its role in engaging with customers. Develop skills to build relationships and establish brand authority.
Analytics and Reporting
⏳ 5 hours
- Learn how to use social media analytics for decision-making. Measure the success of campaigns and present data in reports.
Advertising
⏳ 3 hours
- Understand how to achieve marketing goals through paid social media campaigns. Learn about different types of social media ads and how to measure their effectiveness.
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Job Outlook
Enhances skills for careers in digital marketing, social media management, and e-commerce.
Provides a solid foundation for advanced studies in social media analytics and advertising.
Completing this course can bolster qualifications for roles requiring strong social media strategy and content creation skills.
Specification: From Likes to Leads: Interact with Customers Online
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FAQs
- No prior marketing experience is required—this course is designed for beginners.
- The content starts with fundamentals like platform selection and campaign goals.
- You’ll gradually move into more advanced areas such as analytics and paid advertising.
- Previous experience in creating social media posts can help, but it’s not mandatory.
- The course builds a strong foundation suitable for career changers or small business owners.
- The course emphasizes engagement strategies that move users from awareness to conversion.
- You’ll learn to design campaigns with clear calls to action.
- Social listening and community management are highlighted for building trust.
- Analytics modules show how to track and optimize conversion rates.
- Case studies demonstrate how top brands successfully turned likes into leads.
- The course introduces popular platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Instead of focusing only on one, it teaches how to choose the right platform for your audience.
- Skills like content planning, engagement, and analytics apply universally.
- You’ll understand how different formats (stories, reels, posts, ads) can serve unique goals.
- This ensures you can adapt to new platforms as they emerge.
- Yes, the course covers both organic and paid strategies.
- You’ll learn how to grow engagement organically through valuable content and active interactions.
- Advertising modules explain ad types, campaign setup, and budgeting.
- Practical lessons show how to measure ROI from paid campaigns.
- By combining organic and paid approaches, you can build a more sustainable strategy.
- Completing the course strengthens qualifications for digital marketing and social media roles.
- Possible roles include social media coordinator, digital marketing associate, content strategist, or community manager.
- It also supports entrepreneurs and freelancers who want to run campaigns for clients.
- The skills can complement careers in PR, e-commerce, and branding.
- With certification, you’ll have a credential to showcase on LinkedIn or resumes.
