What you will learn In From Likes to Leads: Interact with Customers Online Course
- Understand the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising.
- Learn how to choose appropriate social media platforms for specific business campaigns.
- Develop skills to boost engagement on social media through effective content creation and interaction.
- Gain insights into using social media analytics as a decision-making tool.
- Learn best practices for presenting social media reports and achieving marketing goals through paid social media.
Program Overview
Introduction to Social Media Marketing
⏳ 2 hours
- Introduction to the importance of social media marketing in business. Explore various social media platforms and how to select the best one for your campaign.
Strategy and Planning
⏳ 3 hours
- Learn how to define goals, identify target audiences, choose the right platforms, and determine the optimal post frequency and timing.
Listening and Engagement
⏳ 7 hours
- Study the significance of social listening and its role in engaging with customers. Develop skills to build relationships and establish brand authority.
Analytics and Reporting
⏳ 5 hours
- Learn how to use social media analytics for decision-making. Measure the success of campaigns and present data in reports.
Advertising
⏳ 3 hours
- Understand how to achieve marketing goals through paid social media campaigns. Learn about different types of social media ads and how to measure their effectiveness.
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Job Outlook
Enhances skills for careers in digital marketing, social media management, and e-commerce.
Provides a solid foundation for advanced studies in social media analytics and advertising.
Completing this course can bolster qualifications for roles requiring strong social media strategy and content creation skills.
Specification: From Likes to Leads: Interact with Customers Online
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