What will you in the Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women Course
Develop a Marketing Strategy: Understand the marketing and sales cycle to build a strategy that aligns with your business growth objectives.
Build Your Brand: Learn how to strengthen your business’s brand and set clear marketing goals and strategies.
Utilize Marketing Tools: Explore various digital marketing tools to effectively reach your customer segments.
Refine Sales Processes: Gain insights into refining your sales process and measuring sales success.
Measure Effectiveness: Identify appropriate metrics to evaluate the effectiveness of your brand, marketing, and sales efforts.
Program Overview
1. Introduction to Marketing and Sales
⏳ Approximately 4 hours
Understand the fundamentals of the marketing and sales cycle.
Learn how to communicate value to your target customers.
2. Branding and Marketing Goals
Explore the importance of branding in business growth.
Set clear marketing goals and objectives.
3. Digital Marketing Tools
Review digital marketing tools and best practices.
Select tools that align with your business objectives.
4. Sales Planning and Analysis
Plan and analyze sales using the Sales Funnel.
Develop strategic planning for your sales activities.
5. Analytics and Metrics
Use analytics to measure marketing and sales effectiveness.
Select the right metrics to support your business growth.
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Job Outlook
Enhanced Business Growth: Equips entrepreneurs with the skills to develop effective marketing strategies that drive business growth.
Improved Sales Performance: Provides tools to refine sales processes, leading to increased revenue.
Strategic Decision-Making: Enables data-driven decisions through the use of analytics and metrics.
Explore More Learning Paths
Enhance your sales and marketing expertise with these carefully selected programs designed to boost customer engagement, improve analytics skills, and master persuasive selling techniques.
Related Courses
Attract and Engage Customers with Digital Marketing Course – Learn strategies to attract, engage, and retain customers through effective digital marketing campaigns.
Marketing Analytics Foundation Course – Develop analytical skills to measure campaign performance, track KPIs, and make data-driven marketing decisions.
Sales Skills & Negotiation Skills: Selling Masterclass Course – Master practical sales techniques, negotiation strategies, and communication skills to drive successful business outcomes.
Related Reading
What Is Customer Relationship Management (CRM)? – Understand how CRM systems improve customer interactions, retention, and sales performance.
Specification: Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women Course
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