What will you learn in this Google SEO Fundamentals Course
Understand the core principles of on-page, off-page, and technical SEO.
Conduct competitive analysis and evaluate webpage performance.
Develop keyword strategies based on user intent and search behavior.
Manage technical SEO elements like sitemaps, robots.txt, redirects, and errors.
Explore the role of social media and AI in SEO and content optimization.
Program Overview
1. Introduction to On-Page SEO
⏳ 3.5 hours
Learn about the fundamentals of on-page SEO, including metadata, structured content, title tags, and how AI tools influence modern SEO practices.
2. Introduction to Off-Page SEO
⏳ 3 hours
Covers backlink strategies, trust signals, social media influence, and how off-page SEO contributes to search rankings and brand authority.
3. Technical SEO
⏳ 3 hours
Focus on crawlability, indexing, creating sitemaps, managing redirects, and resolving site errors to improve site health and performance.
4. Keyword Research and Strategy
⏳ 3.5 hours
Understand keyword research techniques, user search intent, and tools to build effective content and SEO strategies.
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Job Outlook
Prepares learners for roles such as SEO Analyst, Digital Marketing Specialist, and Content Strategist.
In-demand across digital marketing, tech, e-commerce, and media industries.
Enhances skill sets for marketing professionals by focusing on search engine visibility and web traffic optimization.
Offers career advancement opportunities in organic growth, content planning, and site performance analysis.
Specification: Google SEO Fundamentals
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FAQs
- No, coding is not required to start with SEO.
- Basic knowledge of HTML tags (title, meta, alt text) is helpful but optional.
- SEO is more about content strategy, keyword research, and optimization than programming.
- SEO results typically take 3–6 months depending on competition.
- Quick wins can come from on-page fixes, but long-term gains need patience.
- Consistency and content updates play a major role in ranking improvements.
- Yes, SEO levels the playing field when done strategically.
- Targeting local SEO and long-tail keywords can outrank big brands in niche searches.
- Small businesses can build authority faster with consistent, quality content.
- SEO is evolving, not disappearing.
- Voice search emphasizes natural, conversational keywords.
- AI-driven search means focusing on intent-based content and user experience.
- Keyword stuffing instead of natural use of terms.
- Ignoring mobile optimization and page speed.
- Overlooking analytics, which leads to missing growth opportunities.
