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Google SEO Fundamentals

A well-rounded, practical introduction to SEO fundamentals—perfect for marketing professionals and aspiring digital strategists.

access

Lifetime

level

Medium

certificate

Certificate of completion

language

English

What will you learn in this Google SEO Fundamentals Course

  • Understand the core principles of on-page, off-page, and technical SEO.

  • Conduct competitive analysis and evaluate webpage performance.

  • Develop keyword strategies based on user intent and search behavior.

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  • Manage technical SEO elements like sitemaps, robots.txt, redirects, and errors.

  • Explore the role of social media and AI in SEO and content optimization.

Program Overview

1. Introduction to On-Page SEO
⏳  3.5 hours
Learn about the fundamentals of on-page SEO, including metadata, structured content, title tags, and how AI tools influence modern SEO practices.

2. Introduction to Off-Page SEO
⏳  3 hours
Covers backlink strategies, trust signals, social media influence, and how off-page SEO contributes to search rankings and brand authority.

3. Technical SEO
⏳  3 hours
Focus on crawlability, indexing, creating sitemaps, managing redirects, and resolving site errors to improve site health and performance.

4. Keyword Research and Strategy
⏳  3.5 hours
Understand keyword research techniques, user search intent, and tools to build effective content and SEO strategies.

 

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Job Outlook

  • Prepares learners for roles such as SEO Analyst, Digital Marketing Specialist, and Content Strategist.

  • In-demand across digital marketing, tech, e-commerce, and media industries.

  • Enhances skill sets for marketing professionals by focusing on search engine visibility and web traffic optimization.

  • Offers career advancement opportunities in organic growth, content planning, and site performance analysis.

9.7Expert Score
Highly Recommended
An in-depth, hands-on SEO course perfect for marketers and content creators aiming to boost visibility and drive organic growth.
Value
9
Price
9.2
Skills
9.6
Information
9.7
PROS
  • Developed by UC Davis in collaboration with top SEO professionals
  • Project-based assignments and real-world examples
  • Beginner-friendly yet covers intermediate concepts
  • Shareable certificate upon completion
CONS
  • Prior knowledge of basic marketing concepts is helpful
  • Not ideal for learners seeking advanced or enterprise-level SEO training

Specification: Google SEO Fundamentals

access

Lifetime

level

Medium

certificate

Certificate of completion

language

English

Course | Career Focused Learning Platform
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