What will you in the Intro to International Marketing Course
Gain foundational knowledge of international marketing principles and strategies.
Understand the concept of Cross-Country and Cross-Industry Innovation (CCCI) and its application in global markets.
Explore cultural frameworks, including Etic (universal) and Emic (culture-specific) approaches to marketing.
Learn about branding strategies and how to position products effectively in diverse markets.
Analyze real-world case studies and interviews with industry professionals to understand practical applications
Program Overview
1. What is Marketing?
⏳ Duration: 2 hours
Introduction to the core concepts of marketing and its execution.
Understanding the “Noon Nopi” (Eye Level) concept in aligning company and consumer perspectives.
Discussion on the 4Ps: Product, Price, Place, and Promotion.
Exploration of cultural dimensions in marketing strategies.
2. What is Marketing Strategy?
⏳ Duration: 2 hours
Delve into strategic planning and the Vision-Strategy-Action (VSA) framework.
Examination of cross-industry innovation and its role in marketing.
Insights from interviews with professionals in luxury marketing and other sectors.
3. What is Branding?
⏳ Duration: 3 hours
Understanding branding fundamentals and international branding strategies.
Case studies on cross-industry branding, including the ASIANA COBRA project.
Final assessments to consolidate learning outcomes
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Job Outlook
Essential for professionals aiming to expand their expertise in global marketing strategies.
Beneficial for roles such as International Marketing Manager, Brand Strategist, and Business Development Manager.
Provides a competitive edge in understanding cultural nuances and innovation in marketing.
Lays the groundwork for advanced studies in international business and marketing.
Specification: Intro to International Marketing
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