What you will learn in Introduction to Business Specialization Course
- Understand business functions (marketing, finance, operations)
- Learn fundamental economic principles
- Develop business communication skills
- Explore entrepreneurship and business models
- Gain financial literacy (reading statements, budgeting)
- Analyze real-world case studies across industries
Program Overview
Business Foundations
⏱️4 weeks
- Business structures (LLC, corporation, nonprofit)
- Macro/microeconomics basics
- Globalization impacts
- Ethics and social responsibility
Marketing Essentials
⏱️3 weeks
- 4Ps framework (Product, Price, Place, Promotion)
- Market research techniques
- Digital marketing overview
- Customer segmentation
Financial Literacy
⏱️4 weeks
- Balance sheets/income statements
- ROI and break-even analysis
- Personal finance basics
- Investment principles
Capstone Project
⏱️3 weeks
- Develop a business concept
- Create operational/financial plans
- Present to peers for feedback
- Receive professional evaluation
Get certificate
Job Outlook
- Career Pathways:
- Business Analyst (55K−90K)
- Marketing Coordinator (45K−75K)
- Entrepreneurship (Varies)
- Management Trainee (50K−80K)
- Industry Value:
- 92% of employers value broad business knowledge
- Foundation for MBA programs
- Critical for career changers entering business
Specification: Introduction to Business Specialization
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