What will you learn in Introduction to Google SEO Course
Foundations of SEO: Understand the evolving world of SEO, its significance in digital marketing, and how it can set you up for long-term success.
Google’s Algorithms and Updates: Get familiar with key updates in Google’s algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Core Web Vitals and EEAT: Improve your site’s visibility by gaining insights into how factors such as core web vitals, EEAT (Expertise, Authoritativeness, Trustworthiness), and rich results shape search rankings and user experience.
User-First SEO Strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Program Overview
Module 1: What is SEO and Why is it Important
⌛ 1 hour
Topics: Definition of SEO, importance for businesses, overview of SEO career paths, introduction to on-page, off-page, and technical SEO.
Hands-on: Watch 3 videos (~12 min), read 2 texts (~20 min), and complete the assignment “Building Your Expertise as an SEO” (~30 min).
Module 2: Evolution of SEO and Current Landscape
⌛ 1 hour
Topics: How SEO has evolved over the years, major algorithm updates, impact on websites, future of search engines.
Hands-on: Watch 2 videos (~8 min), read 2 texts (~15 min), and complete the quiz “Introduction to Google SEO” (~20 min).
Module 3: How Search Engines Work
⌛ 1.5 hours
Topics: Crawling, indexing, ranking processes, Google’s algorithmic approach, relevance signals, penalties, E-E-A-T framework.
Hands-on: Watch 2 videos (~13 min), read 1 text (~10 min), and engage in a discussion prompt (~20 min).
Module 4: SEO in Practice
⌛ 1.5 hours
Topics: Core web vitals, ranking factors, creating search-friendly content, best practices for sustainable SEO.
Hands-on: Watch videos (~10 min), read final summary text (~12 min), complete the graded assignment “SEO Concepts Review” (~40 min), and engage in 2 discussion prompts (~40 min).
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Job Outlook
Ideal for Beginners: This course is suitable for individuals with at least one year of business experience looking to delve into SEO.
Career Advancement: Equips learners with foundational SEO skills applicable in various industries, enhancing job readiness in digital marketing roles.
Specification: Introduction to Google SEO
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FAQs
- No prior digital marketing experience is necessary.
- Basic computer and internet skills are sufficient.
- The course is structured to start from SEO fundamentals.
- Business or communication background can be helpful but not required.
- Learners can build marketing knowledge alongside SEO skills.
- Provides a structured, progressive learning path.
- Includes expert-led modules from UC Davis instructors.
- Offers hands-on assignments and graded activities.
- Certificate of completion adds credibility for career use.
- Saves time compared to piecing together scattered free content.
- Builds foundational SEO knowledge needed for client projects.
- Enhances credibility with a recognized certificate.
- Helps in creating SEO-friendly websites for small businesses.
- Gives insight into Google updates and ranking strategies.
- Acts as a steppingstone to advanced SEO freelancing skills.
- Teaches how to optimize websites for better visibility.
- Helps reduce dependency on expensive SEO agencies.
- Provides understanding of traffic drops and Google updates.
- Equips with strategies for long-term organic growth.
- Makes business owners smarter when outsourcing SEO.
- Focus is on SEO principles rather than full tool training.
- Provides an introduction to how tools support SEO.
- Learners may be directed to Google Analytics/Search Console.
- Encourages further exploration after the course.
- Builds a foundation so tool learning becomes easier later.
