What will you in Docker for the Introduction to Marketing Course
Understand the importance of brand equity and strategies for building strong brands.
Explore customer-centric approaches and their impact on business success.
Analyze effective go-to-market strategies, including pricing and channel management.
Gain insights into marketing communications and brand repositioning techniques
Program Overview
1. Branding: Marketing Strategy and Brand Positioning
⏱ Duration: ~2 hours
Learn about strategic marketing and brand positioning.
Understand segmentation, targeting, and experiential branding.
2. Customer Centricity: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
⏱ Duration: ~1 hour
Explore the shift from product-centric to customer-centric management.
Understand data-driven business models and direct marketing strategies.
3. Go-To-Market Strategies: Communications Strategy & Fundamentals of Pricing
⏱ Duration: ~3 hours
Examine the 7 Ms of developing a communication plan.
Learn about pricing fundamentals, price elasticity, and managing channel conflicts.
4. Branding: Effective Brand Communications Strategies and Repositioning Strategies
⏱ Duration: ~1 hour
Understand brand messaging, elements, and repositioning strategies.
Analyze customer perception and behavior in response to brand communications.
5. Applied Marketing (Optional)
⏱ Duration: ~30 minutes
Apply marketing principles to current examples.
Deepen understanding of course concepts through practical applications
Get certificate
Job Outlook
Marketing skills are essential across various industries, including technology, healthcare, finance, and consumer goods.
Roles such as Marketing Manager, Brand Strategist, Customer Experience Analyst, and Product Manager benefit from the concepts taught in this course.
Understanding customer behavior and effective branding strategies are critical for business growth and customer retention.
Specification: Introduction to Marketing
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