What you will learn in Introduction to Social Media Marketing Course
- Understanding the Social Media Landscape: Explore the evolution of traditional, digital, and social media marketing, and how businesses leverage social platforms for growth.
- Platform Functionality and Roles: Gain insights into major social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and more, understanding their unique roles in marketing strategies.
- Setting SMART Goals and KPIs: Learn to create Specific, Measurable, Achievable, Relevant, and Time-bound goals, and identify Key Performance Indicators to track marketing success.
- Audience Targeting and Customer Journey: Define your target audience, develop customer personas, and map out their journey to tailor effective marketing campaigns.
- Platform Selection and Policy Creation: Understand how to choose the right social media platforms for your business and learn to create social media policies to guide your marketing efforts.
Program Overview
The Social Media Landscape
⏳ 4 hours
Introduction to the Meta Social Media Marketing Professional Certificate program.
Overview of marketing and social media marketing.
Understanding how businesses use social media and categorizing social media platforms.
Social Media Platforms Overview
⏳ 3 hours
Detailed insights into platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and others.
Understanding the functionalities and marketing roles of each platform.
Goals and Planning for Success
⏳ 3 hours
Defining marketing goals and establishing SMART objectives.
Identifying KPIs and setting up a framework for measuring success.
Understand Your Audience
⏳ 4 hours
Creating target audience personas.
Mapping the customer journey to align marketing strategies effectively.
Choose Your Social Media Channels
⏳ 2 hours
Selecting appropriate social media platforms based on audience and goals.
Developing and implementing social media policies.
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Job Outlook
- Proficiency in social media marketing is valuable for roles such as Social Media Manager, Digital Marketing Specialist, Content Creator, and Community Manager.
- Skills acquired in this course are applicable across various industries, including e-commerce, technology, education, and entertainment.
- Completing this course can enhance your qualifications for positions that require expertise in managing and optimizing social media marketing campaigns.
Specification: Introduction to Social Media Marketing
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