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Leadership Communication for Maximum Impact: Storytelling

A concise and practical course that empowers leaders to harness the power of storytelling for maximum impact

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

What will you in the Leadership Communication for Maximum Impact: Storytelling Course

  • Craft compelling leadership narratives through personal branding and storytelling techniques.

  • Utilize storytelling as a strategic communication tool to engage and inspire various stakeholders.

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  • Develop effective communication strategies for crisis situations.

  • Integrate storytelling methods to foster innovation and drive organizational change.

Program Overview

1. Leadership Lessons From Great Brands
Duration: 1 hour

  • Analyze what makes brands and leaders truly great.

  • Conduct a personal branding audit to align leadership identity with brand values. 

2. The Art of Leadership Storytelling Made Simple
Duration: 24 minutes

  • Learn the fundamentals of storytelling in leadership contexts.

  • Apply visual mind mapping to structure and deliver impactful stories. 

3. Storytelling in Crisis: The Ultimate Marketing Event
Duration: 23 minutes

  • Understand the role of storytelling in crisis management.

  • Develop strategies for timely and effective crisis communication.

4. Leadership Storytelling and Innovation
Duration: 1 hour

  • Explore how storytelling can drive innovation within organizations.

  • Engage in peer-reviewed projects to apply storytelling techniques in leadership scenarios.

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Job Outlook

  • Corporate Leaders: Enhance communication skills to inspire teams and stakeholders.

  • Marketing and PR Professionals: Leverage storytelling for brand development and crisis communication.

  • Entrepreneurs: Craft compelling narratives to attract investors and customers.

  • Consultants and Coaches: Apply storytelling techniques to advise clients on leadership and communication strategies.

9.7Expert Score
Highly Recommended
This course offers practical insights into the power of storytelling in leadership, making it valuable for professionals aiming to enhance their communication skills.
Value
9.3
Price
9.5
Skills
9.7
Information
9.6
PROS
  • Concise and focused modules suitable for busy professionals.
  • Taught by experienced faculty from Northwestern University.
  • Applicable to a wide range of professional contexts.
  • Includes practical exercises and peer-reviewed projects.
CONS
  • May require additional practice to master storytelling techniques fully.
  • Limited interactivity beyond video lectures and assignments.

Specification: Leadership Communication for Maximum Impact: Storytelling

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

Leadership Communication for Maximum Impact: Storytelling
Leadership Communication for Maximum Impact: Storytelling
Course | Career Focused Learning Platform
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