What will you in the Leadership Through Social Influence Course
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How to effectively influence individual attitudes and group behaviors using proven persuasion strategies.
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Techniques to address social factors and norms that affect people’s decision-making.
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Ways to improve perceived behavioral control to boost confidence and action-taking.
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Practical tools to bridge the gap between intention and real behavioral change.
Program Overview
1. Influencing Attitudes
Duration: 1 Week
Learn to craft compelling consequence-based arguments and address objections. Understand how to use desirability and probability to sway opinions.
2. Influencing Social Factors
Duration: 1 Week
Explore the power of social norms—both descriptive and prescriptive—in shaping human behavior, and discover methods to shift group influence.
3. Influencing Perceived Ability
Duration: 1 Week
Develop strategies to remove perceived obstacles, build confidence, and use role models to inspire behavior change.
4. Converting Intentions into Action
Duration: 1 Week
Focus on converting intent into real action through tools like prompts, planning frameworks, and motivational nudges.
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Job Outlook
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Strong demand for professionals who can apply influence principles in leadership, marketing, HR, and public engagement.
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Valuable for team leaders, brand managers, educators, and consultants who need to motivate, persuade, and drive behavior.
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Useful in sectors like organizational development, sales, social campaigns, and communications.
Specification: Leadership Through Social Influence
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