What will you in the Leadership Through Social Influence Course
How to effectively influence individual attitudes and group behaviors using proven persuasion strategies.
Techniques to address social factors and norms that affect people’s decision-making.
Ways to improve perceived behavioral control to boost confidence and action-taking.
Practical tools to bridge the gap between intention and real behavioral change.
Program Overview
1. Influencing Attitudes
Duration: 1 Week
Learn to craft compelling consequence-based arguments and address objections. Understand how to use desirability and probability to sway opinions.
2. Influencing Social Factors
Duration: 1 Week
Explore the power of social norms—both descriptive and prescriptive—in shaping human behavior, and discover methods to shift group influence.
3. Influencing Perceived Ability
Duration: 1 Week
Develop strategies to remove perceived obstacles, build confidence, and use role models to inspire behavior change.
4. Converting Intentions into Action
Duration: 1 Week
Focus on converting intent into real action through tools like prompts, planning frameworks, and motivational nudges.
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Job Outlook
Strong demand for professionals who can apply influence principles in leadership, marketing, HR, and public engagement.
Valuable for team leaders, brand managers, educators, and consultants who need to motivate, persuade, and drive behavior.
Useful in sectors like organizational development, sales, social campaigns, and communications.
Specification: Leadership Through Social Influence
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