What you will learn in Make the Sale: Build, Launch and Manage E-commerce Stores Course
Understand essential e-commerce strategies and practices.
Explain what e-commerce stores and platforms are and how they work.
Create an engaging customer experience online using best practices.
Set up a mock e-commerce store using Shopify.
Program Overview
Introduction to E-commerce
⏳ 2 hours
- Understand the basics of e-commerce, including market research, target audience identification, and product sourcing. Learn about different e-commerce platforms, such as Shopify, and how to begin your business online.
Setting Up Your Online Store
⏳ 3 hours
- Learn how to create an online store using Shopify, including setting up product listings, payment methods, and designing the layout to enhance the customer experience.
Marketing Your Store
⏳ 3 hours
- Discover strategies for marketing your e-commerce store. Learn how to use social media, advertising, and other digital marketing tools to drive traffic and increase sales.
Managing and Scaling Your E-commerce Business
⏳ 4 hours
- Learn how to manage your e-commerce business efficiently, including inventory management, customer service, and scaling strategies. Explore how to build customer loyalty and grow your business.
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Job Outlook
Enhances e-commerce and digital marketing skills for careers in various industries.
Provides a foundation for advanced studies in e-commerce strategies and customer engagement.
Completing this course can bolster qualifications for roles requiring strong skills in online store management, digital marketing, and customer experience optimization.
Explore More Learning Paths
Boost your e-commerce and sales expertise with these curated courses designed to help you master online store management, sales strategies, and negotiation skills.
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Related Reading
What Is Product Management? – Understand how product management principles complement sales and e-commerce success.
Specification: Make the Sale: Build, Launch and Manage E-commerce Stores Course
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FAQs
- No, you don’t need prior business knowledge or technical expertise to benefit from this course.
- The course is designed for beginners and explains each concept in a structured, easy-to-follow manner.
- You will learn step by step how to set up an online store, market products, and handle customer interactions.
- While coding or design skills are not required, having a basic comfort level with using the internet and digital tools will make learning smoother.
- Many successful e-commerce entrepreneurs started with no background—what matters is consistency and willingness to learn.
- Yes, the course covers strategies for identifying and selecting the right products to sell.
- You’ll explore how to research customer demand, track industry trends, and evaluate competitors.
- Tools for validating product ideas, such as Google Trends and product research software, are introduced.
- The course emphasizes niche markets and customer pain points, helping you choose products with real demand.
- By the end, you’ll know how to avoid “guesswork” and instead use data-driven methods for product selection.
- Shopify is the primary platform used for demonstrations and hands-on practice.
- However, the strategies taught—such as building a store layout, creating product listings, writing descriptions, and optimizing checkout—apply universally.
- Whether you choose WooCommerce, Wix, BigCommerce, or even custom-built stores, the core concepts remain the same.
- The course focuses on universal skills like customer psychology, digital marketing, and branding.
- This ensures that you won’t be locked into one platform but will have transferable skills for whichever platform you prefer.
- Absolutely, this course is highly beneficial for small business owners who want to take their operations online.
- You’ll learn how to transform your offline products into online offerings with step-by-step guidance.
- The training shows you how to create an online storefront that complements your physical shop.
- Marketing strategies such as social media ads, email campaigns, and customer engagement are included to help you attract new buyers.
- By the end, you’ll have the knowledge to combine offline customer loyalty with online growth, boosting overall revenue.
- The course is designed to be practical, not just theoretical.
- You will set up a functioning Shopify store as part of the training.
- Exercises include adding products, customizing store design, setting payment gateways, and testing the shopping experience.
- Case studies and examples of successful e-commerce businesses help you connect theory with real application.
- By the end, you’ll have a strong foundation and even a working store framework that you can continue building after the course.
