What you will learn in Make the Sale: Build, Launch and Manage E-commerce Stores Course
Understand essential e-commerce strategies and practices.
Explain what e-commerce stores and platforms are and how they work.
Create an engaging customer experience online using best practices.
Set up a mock e-commerce store using Shopify.
Program Overview
Introduction to E-commerce
⏳ 2 hours
- Understand the basics of e-commerce, including market research, target audience identification, and product sourcing. Learn about different e-commerce platforms, such as Shopify, and how to begin your business online.
Setting Up Your Online Store
⏳ 3 hours
- Learn how to create an online store using Shopify, including setting up product listings, payment methods, and designing the layout to enhance the customer experience.
Marketing Your Store
⏳ 3 hours
- Discover strategies for marketing your e-commerce store. Learn how to use social media, advertising, and other digital marketing tools to drive traffic and increase sales.
Managing and Scaling Your E-commerce Business
⏳ 4 hours
- Learn how to manage your e-commerce business efficiently, including inventory management, customer service, and scaling strategies. Explore how to build customer loyalty and grow your business.
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Job Outlook
Enhances e-commerce and digital marketing skills for careers in various industries.
Provides a foundation for advanced studies in e-commerce strategies and customer engagement.
Completing this course can bolster qualifications for roles requiring strong skills in online store management, digital marketing, and customer experience optimization.
Specification: Make the Sale: Build, Launch and Manage E-commerce Stores
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FAQs
- No, you don’t need prior business knowledge or technical expertise to benefit from this course.
- The course is designed for beginners and explains each concept in a structured, easy-to-follow manner.
- You will learn step by step how to set up an online store, market products, and handle customer interactions.
- While coding or design skills are not required, having a basic comfort level with using the internet and digital tools will make learning smoother.
- Many successful e-commerce entrepreneurs started with no background—what matters is consistency and willingness to learn.
- Yes, the course covers strategies for identifying and selecting the right products to sell.
- You’ll explore how to research customer demand, track industry trends, and evaluate competitors.
- Tools for validating product ideas, such as Google Trends and product research software, are introduced.
- The course emphasizes niche markets and customer pain points, helping you choose products with real demand.
- By the end, you’ll know how to avoid “guesswork” and instead use data-driven methods for product selection.
- Shopify is the primary platform used for demonstrations and hands-on practice.
- However, the strategies taught—such as building a store layout, creating product listings, writing descriptions, and optimizing checkout—apply universally.
- Whether you choose WooCommerce, Wix, BigCommerce, or even custom-built stores, the core concepts remain the same.
- The course focuses on universal skills like customer psychology, digital marketing, and branding.
- This ensures that you won’t be locked into one platform but will have transferable skills for whichever platform you prefer.
- Absolutely, this course is highly beneficial for small business owners who want to take their operations online.
- You’ll learn how to transform your offline products into online offerings with step-by-step guidance.
- The training shows you how to create an online storefront that complements your physical shop.
- Marketing strategies such as social media ads, email campaigns, and customer engagement are included to help you attract new buyers.
- By the end, you’ll have the knowledge to combine offline customer loyalty with online growth, boosting overall revenue.
- The course is designed to be practical, not just theoretical.
- You will set up a functioning Shopify store as part of the training.
- Exercises include adding products, customizing store design, setting payment gateways, and testing the shopping experience.
- Case studies and examples of successful e-commerce businesses help you connect theory with real application.
- By the end, you’ll have a strong foundation and even a working store framework that you can continue building after the course.
