What will you learn in Marketing en redes sociales de Meta Professional Certificate Course
Understand social media marketing fundamentals and how platforms like Facebook and Instagram function.
Create impactful marketing strategies using Meta tools.
Learn how to craft engaging content, analyze performance, and manage campaigns.
Gain essential skills for roles like social media manager or digital marketer.
Program Overview
Curso 1: Introducción al marketing en redes sociales
⏱️ 3 semanas
Temas: Estrategia digital, tipos de redes sociales, ciclo de contenido.
Práctico: Análisis de marca y estrategia de presencia en línea.
Curso 2: Fundamentos de redes sociales
⏱️ 3 semanas
Temas: Audiencia, voz de marca, contenido visual y tendencias.
Práctico: Planificación de publicaciones y desarrollo de contenido.
Curso 3: Publicidad en redes sociales
⏱️ 4 semanas
Temas: Facebook Ads, segmentación, presupuesto, métricas clave.
Práctico: Crear campañas publicitarias reales.
Curso 4: Medición y optimización
⏱️ 3 semanas
Temas: KPIs, análisis de datos, rendimiento de campañas.
Práctico: Usar herramientas como Meta Business Suite y Creator Studio.
Curso 5: Construcción de una presencia digital
⏱️ 3 semanas
Temas: Portafolio digital, marca personal, networking profesional.
Práctico: Crear tu propio perfil profesional y ejemplo de campaña.
Curso 6: Proyecto final
⏱️ 4 semanas
Temas: Aplicación de todos los conocimientos adquiridos.
Práctico: Elaborar y presentar una campaña de marketing completa.
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Job Outlook
Alta demanda para especialistas en redes sociales en empresas y agencias.
Salarios desde $35,000 hasta $70,000 USD anuales según la experiencia.
Posiciones como Community Manager, Social Media Analyst y Digital Strategist están en crecimiento.
Meta branding impulsa la empleabilidad globalmente.
Specification: Marketing en redes sociales de Meta Professional Certificate
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FAQs
- No prior marketing experience is required; the course starts with fundamentals.
- Basic familiarity with social media platforms is helpful but not mandatory.
- Step-by-step guidance introduces marketing strategies and best practices.
- Practical exercises allow learners to apply concepts to real-life campaigns.
- Beginners can gradually develop confidence in social media marketing.
- The course covers planning, executing, and optimizing social media campaigns.
- Learners practice targeting audiences, creating content, and scheduling posts.
- Analytics tools are introduced to measure performance and engagement.
- Step-by-step exercises simulate real-world marketing scenarios.
- Skills gained are applicable for professional social media management roles.
- Learners learn to create and manage ads on Facebook and Instagram.
- Campaign objectives, budgeting, and audience targeting strategies are taught.
- Hands-on exercises guide learners through ad creation and performance tracking.
- Knowledge gained helps optimize campaigns for engagement and conversion.
- Skills are relevant for careers in digital marketing and social media advertising.
- Social media marketing is in high demand across industries.
- Skills in content creation, analytics, and advertising improve employability.
- Knowledge of Meta platforms supports roles in marketing, advertising, and communications.
- Practical projects allow learners to showcase campaign experience in portfolios.
- Completing the course demonstrates readiness for entry-level marketing positions.
- Estimated completion is around 4–6 months at a part-time pace.
- Weekly effort of 4–6 hours is generally sufficient for lectures and exercises.
- Regular practice in creating campaigns and analyzing metrics reinforces learning.
- Revisiting assignments or experimenting with additional campaigns may require extra time.
- Consistent engagement ensures learners develop practical social media marketing skills.
