What you will learn
- This course provides a thorough introduction to marketing analytics, focusing on data-driven decision-making in digital marketing.
- Learners will gain skills in using Python and Excel for analyzing marketing data and building marketing dashboards.
- The program covers marketing performance measurement using metrics like ROI, CPC, and CPA.
- Students will learn how to interpret data to optimize marketing campaigns across Meta platforms and beyond.
The course emphasizes A/B testing and other experimentation methods to evaluate marketing strategies.
Participants will develop the ability to assess customer behavior using analytics tools.
By the end of the program, students will complete hands-on projects simulating real-world marketing analytics scenarios.
Program Overview
Introduction to Marketing Analytics
⏱️2-3 weeks
- Understand the fundamentals of marketing analytics and its role in modern marketing.
- Learn key performance indicators and metrics used by marketers.
- Explore the basics of measuring campaign performance.
Marketing Data Foundations
⏱️3-4 weeks
- Discover how marketing data is collected, stored, and interpreted.
- Understand data sources from Meta platforms and third-party tools.
- Learn to structure and clean marketing data for analysis.
Python for Marketing Analytics
⏱️4-5 weeks
- Learn Python programming basics for marketing applications.
- Use Python libraries like Pandas and Matplotlib for data analysis and visualization.
- Automate marketing reports and gain insights from customer data.
Experiments and Testing
⏱️4-5 weeks
- Explore A/B testing methodologies to evaluate marketing strategies.
- Learn how to design, execute, and analyze experiments.
- Use real data to test hypotheses and improve campaign outcomes.
Marketing Analytics Capstone
⏱️ 4-6 weeks
- Complete a final project analyzing marketing campaign data.
- Build a marketing dashboard using Excel and Python.
- Present insights and strategic recommendations based on data.
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Job Outlook
- Marketing analytics roles are in high demand, especially in digital-first organizations.
- Salaries for marketing analysts range between $60K to $100K+ annually depending on experience.
- Skills in Python, data analysis, and A/B testing are highly valued by employers.
- Job titles include Marketing Analyst, Digital Analyst, and Performance Marketing Manager.
- Certification from Meta improves job visibility and boosts credibility.
- Analytics is a growing area with opportunities in tech, retail, and e-commerce sectors.
- Data-driven marketers are key to optimizing ad spending and measuring ROI.
- Experience with marketing dashboards and automation tools gives candidates a competitive edge.
- Knowledge from this course can lead to careers in growth marketing and marketing strategy.
Specification: Meta Marketing Analytics Professional Certificate
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