What you will learn in Product Management 101 Course
Learners will understand the key roles and responsibilities of a product manager, including defining product vision, strategy, and roadmap.
The course covers how to conduct market research, analyze customer feedback, and identify opportunities for product improvement.
Students will explore how to define product requirements, work with cross-functional teams, and prioritize features effectively.
- Learners will learn how to manage the entire product lifecycle, from ideation to launch, and evaluate product performance after launch.
- The course includes practical tools and frameworks used in product management, such as user stories, agile methodologies, and product roadmaps.
Program Overview
Introduction to Product Management
⏳ 2-4 weeks
- Understand the role of a product manager and the essential skills required.
- Learn how product management fits within an organization and interacts with other teams like engineering, marketing, and sales.
- Explore the product lifecycle, from ideation to retirement.
Market Research & Customer Insights
⏳ 4-6 weeks
- Learn how to gather customer insights through surveys, interviews, and data analysis.
- Understand how to use market research to validate product ideas and prioritize features.
- Study competitor analysis and how to position your product in the market.
Defining Product Requirements
⏳ 4-6 weeks
- Learn how to write clear and concise product requirements, including functional and non-functional requirements.
- Understand how to work with cross-functional teams, including designers, engineers, and marketing teams, to define product specifications.
- Explore tools and frameworks to communicate product requirements effectively.
Product Roadmapping & Strategy
⏳ 4-6 weeks
Learn how to create a product roadmap that aligns with business goals and customer needs.
Explore various types of roadmaps and how to prioritize features and initiatives.
Understand how to develop and communicate a product strategy to stakeholders.
Agile Product Management
⏳ 6-8 weeks
- Understand the principles of agile methodology and how they apply to product management.
- Learn how to work in agile sprints and collaborate with cross-functional teams to deliver products iteratively.
- Study how to create and manage product backlogs and prioritize tasks in agile environments.
Launching & Evaluating Products
⏳ 6-8 weeks
Learn how to plan and execute product launches, including marketing and communication strategies.
Understand the importance of tracking key performance indicators (KPIs) to measure product success.
Study how to collect customer feedback post-launch and make data-driven decisions to improve the product.
Final Project: Develop a Product Strategy & Roadmap
⏳ 6-8 weeks
- Apply the concepts learned throughout the course to create a product strategy and roadmap for a real-world product idea.
- Work on defining product requirements, prioritizing features, and developing a timeline for product development and launch.
- Present your product strategy and roadmap for feedback from instructors.
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Job Outlook
- The demand for product managers is expected to grow by 10% by 2030 (U.S. Bureau of Labor Statistics).
- Product management professionals can expect salaries ranging from $80K to $120K for entry-level positions, with experienced product managers earning $150K+.
- Product management is a highly transferable skill, with opportunities across various industries, including technology, retail, healthcare, and finance.
Specification: Product Management 101
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