What you will learn in Search Engine Optimization (SEO) Specialization Course
Master Search Engine Optimization (SEO) fundamentals and best practices.
Learn to optimize websites for Google rankings and improve organic traffic.
Develop expertise in keyword research, on-page and off-page SEO.
Understand technical SEO, site architecture, and mobile optimization.
Explore SEO analytics, reporting, and performance tracking.
Learn about link-building strategies, local SEO, and e-commerce SEO.
Program Overview
Introduction to SEO & Search Engines
⏱️4-6 weeks
Understand how search engines work and rank websites.
Learn the core principles of SEO and algorithm updates.
Keyword Research & On-Page SEO
⏱️6-8 weeks
Perform keyword research using industry tools.
Optimize meta tags, headers, and content for search engines.
Technical SEO & Site Optimization
⏱️8-10 weeks
Improve site speed, mobile responsiveness, and indexing.
Learn about structured data, schema markup, and crawlability.
Link Building & Off-Page SEO
⏱️10-12 weeks
Master backlink acquisition and authority-building techniques.
Develop content marketing and digital PR strategies.
SEO Analytics & Performance Tracking
⏱️12-15 weeks
Learn to use Google Analytics, Search Console, and SEO tools.
Measure SEO success and optimize strategies based on data insights.
Capstone Project: SEO Strategy Implementation
⏱️Final Project
- Apply SEO strategies to real-world projects.
- Conduct SEO audits, create optimization plans, and track progress.
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Job Outlook
SEO professionals are in high demand, with a projected 20% job growth by 2030.
SEO skills are valuable in digital marketing, content creation, and e-commerce.
Entry-level SEO analysts earn between $50K – $80K per year, with senior roles reaching $100K+.
Career opportunities include SEO Specialist, Content Strategist, Digital Marketer, and Growth Hacker.
Businesses rely on SEO to drive organic traffic, making it a valuable skill across industries.
Specification: Search Engine Optimization (SEO) Specialization
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FAQs
- Yes, it’s designed for beginners with no prior SEO experience.
- Covers the basics of search engines, website optimization, and SEO strategies.
- Ideal for business owners, digital marketers, and content creators.
- Master SEO fundamentals and best practices.
- Learn keyword research, on-page and off-page SEO, and technical SEO.
- Understand site architecture, mobile optimization, and SEO analytics.
- Explore link-building strategies, local SEO, and e-commerce SEO.
- Consists of 5 courses covering introduction, keyword research, technical SEO, link building, and analytics.
- Includes hands-on projects and a Capstone Project.
- Estimated completion: 2 months at 10 hours per week.
- Yes, you will earn a Certificate of Completion from UC Davis.
- The certificate can be shared on your resume or LinkedIn profile.
- Rated 4.7/5 stars, praised for structured lessons and practical projects.
- Learners find it helpful for real-world SEO applications.
- Recommended for building SEO and digital marketing careers.
