What you will learn in Search Engine Optimization (SEO) Specialization Course
Master Search Engine Optimization (SEO) fundamentals and best practices.
Learn to optimize websites for Google rankings and improve organic traffic.
Develop expertise in keyword research, on-page and off-page SEO.
Understand technical SEO, site architecture, and mobile optimization.
Explore SEO analytics, reporting, and performance tracking.
Learn about link-building strategies, local SEO, and e-commerce SEO.
Program Overview
Introduction to SEO & Search Engines
⏱️4-6 weeks
Understand how search engines work and rank websites.
Learn the core principles of SEO and algorithm updates.
Keyword Research & On-Page SEO
⏱️6-8 weeks
Perform keyword research using industry tools.
Optimize meta tags, headers, and content for search engines.
Technical SEO & Site Optimization
⏱️8-10 weeks
Improve site speed, mobile responsiveness, and indexing.
Learn about structured data, schema markup, and crawlability.
Link Building & Off-Page SEO
⏱️10-12 weeks
Master backlink acquisition and authority-building techniques.
Develop content marketing and digital PR strategies.
SEO Analytics & Performance Tracking
⏱️12-15 weeks
Learn to use Google Analytics, Search Console, and SEO tools.
Measure SEO success and optimize strategies based on data insights.
Capstone Project: SEO Strategy Implementation
⏱️Final Project
- Apply SEO strategies to real-world projects.
- Conduct SEO audits, create optimization plans, and track progress.
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Job Outlook
SEO professionals are in high demand, with a projected 20% job growth by 2030.
SEO skills are valuable in digital marketing, content creation, and e-commerce.
Entry-level SEO analysts earn between $50K – $80K per year, with senior roles reaching $100K+.
Career opportunities include SEO Specialist, Content Strategist, Digital Marketer, and Growth Hacker.
Businesses rely on SEO to drive organic traffic, making it a valuable skill across industries.
Specification: Search Engine Optimization (SEO) Specialization
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