Sports Marketing Course

An engaging and insightful course that provides valuable knowledge and practical skills in sports marketing, ideal for professionals seeking to enhance their marketing strategies and fan engagement capabilities.

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access	Lifetime
level	Beginner
certificate	Certificate of completion
language	English

#Coursera

Description
Additional information

What you will learn In Sports Marketing Course

Understand the fundamentals of sports marketing and its unique characteristics.
Learn strategies for ticket pricing and managing crises in sports.
Explore how various companies utilize sports to enhance and position their brands.

Gain insights into promoting and marketing sporting events effectively.
Develop skills in creating and managing sponsorships.
Learn how to leverage social media to grow a team’s follower base and promote events.

Program Overview

What is Sports Marketing?
⏳ 2 hours

Introduction to sports marketing and its importance in the sports industry. Learn the different roles and characteristics that make sports marketing unique compared to other sectors.

Sports Marketing: Differences and Similarities with Other Marketing
⏳ 2 hours

Explore how sports marketing overlaps with traditional marketing while understanding its unique challenges. Understand customer engagement in sports as a long-term relationship.

Ticket Pricing Strategies
⏳ 3 hours

Learn how to set ticket prices to maximize revenue while ensuring a balance between demand and affordability for customers.

Crisis Management in Sports
⏳ 3 hours

Discover the impact of crises in sports organizations and the importance of a strong crisis management strategy to protect brand reputation.

Branding and Sponsorship in Sports
⏳ 3 hours

Explore the role of branding and sponsorships in sports, how they work, and how businesses benefit from aligning with sports entities.

Social Media and Fan Engagement
⏳ 2 hours

Learn the best practices for using social media to engage fans, promote sporting events, and grow a team’s online presence.

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Job Outlook

Enhances understanding of sports marketing, beneficial for careers in sports management, event planning, and brand management.
Provides foundational knowledge for roles in sponsorship management and social media marketing within the sports industry.
Completing this course can bolster qualifications for positions requiring expertise in marketing strategies and fan engagement.

9.7Expert Score

Highly Recommended

The "Sports Marketing" course offers a comprehensive and structured approach to mastering essential concepts in sports marketing. It's ideal for professionals looking to enhance their marketing strategies and fan engagement skills.

Value

Price

9.2

Skills

9.6

Information

9.7

PROS

Taught by experienced instructors from Northwestern University's Medill School of Journalism and Integrated Marketing Communications.
Includes interactive assignments and real-world case studies.
Applicable to both academic and professional settings.

CONS