What you will learn in Strategic Business Analytics Specialization Course
- Master predictive modeling techniques for business strategy
- Apply machine learning to solve real-world business problems
- Design A/B tests and interpret results
- Develop data visualization dashboards for executives
- Create customer segmentation models
- Optimize pricing and marketing strategies with analytics
Program Overview
Foundations of Strategic Analytics
⏱️4 weeks
- Analytics maturity framework
- Data infrastructure requirements
- Building an analytics culture
- ROI measurement frameworks
Predictive Modeling
⏱️5 weeks
- Regression techniques
- Time series forecasting
- Classification algorithms
- Model evaluation metrics
Business Experimentation
⏱️4 weeks
- A/B test design
- Multivariate testing
- Statistical significance
- Interpreting test results
Applied Business Cases
⏱️6 weeks
- Customer lifetime value modeling
- Price optimization
- Marketing mix modeling
- Capstone project
Get certificate
Job Outlook
- High-Demand Roles:
- Business Analytics Manager (95K160K)
- Marketing Data Scientist (105K180K)
- Pricing Analyst (85K140K)
- Chief Data Officer (150K300K+)
- Industry Trends:
- 72% of Fortune 500 companies have analytics teams
- Analytics-driven companies outperform peers by 5-6%
- 40% year-over-year growth in analytics roles
Specification: Strategic Business Analytics Specialization
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