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Strategic Business Analytics Specialization

The MBA of analytics – teaches how to translate data into profits and strategy.

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

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What you will learn in Strategic Business Analytics Specialization Course

  • Master predictive modeling techniques for business strategy
  • Apply machine learning to solve real-world business problems
  • Design A/B tests and interpret results

  • Develop data visualization dashboards for executives
  • Create customer segmentation models
  • Optimize pricing and marketing strategies with analytics

Program Overview

Foundations of Strategic Analytics

⏱️4 weeks

  • Analytics maturity framework
  • Data infrastructure requirements
  • Building an analytics culture
  • ROI measurement frameworks​

Predictive Modeling

⏱️5 weeks

  • Regression techniques
  • Time series forecasting
  • Classification algorithms
  • Model evaluation metrics

Business Experimentation

⏱️4 weeks

  • A/B test design
  • Multivariate testing
  • Statistical significance
  • Interpreting test results

Applied Business Cases

⏱️6 weeks

  • Customer lifetime value modeling
  • Price optimization
  • Marketing mix modeling
  • Capstone project

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Job Outlook

  • High-Demand Roles:
    • Business Analytics Manager (95K160K)
    • Marketing Data Scientist (105K180K)
    • Pricing Analyst (85K140K)
    • Chief Data Officer (150K300K+)
  • Industry Trends:
    • 72% of Fortune 500 companies have analytics teams
    • Analytics-driven companies outperform peers by 5-6%
    • 40% year-over-year growth in analytics roles
9.8Expert Score
Highly Recommended
A rare blend of technical rigor and business strategy that bridges the gap between data science and executive decision-making.
Value
9.4
Price
9.3
Skills
9.7
Information
9.8
PROS
  • Focuses on business impact over technical minutiae
  • Excellent case studies from Fortune 500 companies
  • Teaches how to communicate with executives
  • Balanced coverage of technical and strategic aspects
CONS
  • Requires supplemental coding practice
  • Some modules need math refreshers
  • Limited coverage of big data tools

Specification: Strategic Business Analytics Specialization

access

Lifetime

level

Beginner

certificate

Certificate of completion

language

English

Strategic Business Analytics Specialization
Strategic Business Analytics Specialization
Course | Career Focused Learning Platform
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