What will you learn in The Digital Marketing Revolution Course
Understand the transformation of traditional marketing into digital-first strategies
Learn how data, technology, and social platforms impact brand communication
Explore customer-centric marketing in a digital environment
Discover the strategic shifts businesses make to succeed in the digital age
Program Overview
Module 1: The Marketing Disruption
⏳ 1 week
Topics: From traditional to digital marketing, key shifts, omnichannel customer behavior
Hands-on: Case examples exploring companies adapting to digital disruption
Module 2: Platforms, Data & Technology
⏳ 1 week
Topics: Role of big data, AI, and marketing automation tools
Hands-on: Scenario-based understanding of marketing technologies
Module 3: Customer Engagement in a Digital World
⏳ 1 week
Topics: Customer journey mapping, personalization, user experience
Hands-on: Practice creating customer-centric engagement strategies
Module 4: The Future of Digital Marketing
⏳ 1 week
Topics: Trends like voice, AR/VR, and ethical concerns in digital marketing
Hands-on: Predictive activity on future-proof marketing strategies
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Job Outlook
Digital marketing roles are growing at a rapid pace globally
Common roles: digital strategist, content marketer, digital campaign manager
Average salary: $60K to $120K+ depending on region and specialization
Valuable for marketing professionals seeking future-ready skills
Specification: The Digital Marketing Revolution
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