What will you learn in The Digital Marketing Revolution Course
Understand the transformation of traditional marketing into digital-first strategies
Learn how data, technology, and social platforms impact brand communication
Explore customer-centric marketing in a digital environment
Discover the strategic shifts businesses make to succeed in the digital age
Program Overview
Module 1: The Marketing Disruption
⏳ 1 week
Topics: From traditional to digital marketing, key shifts, omnichannel customer behavior
Hands-on: Case examples exploring companies adapting to digital disruption
Module 2: Platforms, Data & Technology
⏳ 1 week
Topics: Role of big data, AI, and marketing automation tools
Hands-on: Scenario-based understanding of marketing technologies
Module 3: Customer Engagement in a Digital World
⏳ 1 week
Topics: Customer journey mapping, personalization, user experience
Hands-on: Practice creating customer-centric engagement strategies
Module 4: The Future of Digital Marketing
⏳ 1 week
Topics: Trends like voice, AR/VR, and ethical concerns in digital marketing
Hands-on: Predictive activity on future-proof marketing strategies
Get certificate
Job Outlook
Digital marketing roles are growing at a rapid pace globally
Common roles: digital strategist, content marketer, digital campaign manager
Average salary: $60K to $120K+ depending on region and specialization
Valuable for marketing professionals seeking future-ready skills
Specification: The Digital Marketing Revolution
|
FAQs
- No prior marketing experience is required.
- Emphasizes the evolution of marketing into a digital-first approach.
- Designed for students, professionals, and business leaders.
- Explains key concepts like omnichannel behavior and digital disruption.
- Offers a conceptual overview rather than hands-on tool usage.
- No in-depth training on tools like Google Ads or Meta Ads.
- Covers big-picture digital marketing strategies.
- Explains the role of data, AI, and marketing automation conceptually.
- Provides scenario-based exercises to understand technology impacts.
- Helps learners translate strategy into practical campaigns independently.
- Teaches customer journey mapping and personalization.
- Covers user experience strategies for digital channels.
- Helps in designing engagement plans aligned with business goals.
- Encourages understanding customer behavior across platforms.
- Offers scenario-based exercises to practice engagement strategies.
- Discusses trends like voice search, AR/VR, and AI in marketing.
- Covers ethical concerns in digital marketing practices.
- Provides guidance on future-proofing marketing strategies.
- Includes predictive activities to anticipate market shifts.
- Helps learners stay ahead in digital strategy planning.
- Prepares for roles like Digital Strategist, Content Marketer, or Campaign Manager.
- Enhances understanding of digital transformation impacts on marketing.
- Average salary range: $60K–$120K+ depending on region and role.
- Valuable for professionals seeking future-ready marketing skills.
- Adds credibility in business and marketing strategy discussions.
