What will you in Docker for the Viral Marketing and How to Craft Contagious Content Course
Understand the key principles that make content contagious.
Analyze the role of social influence in shaping behavior.
Explore the power of word-of-mouth and how to harness it.
Examine how social networks impact the spread of information.
Apply these insights to craft messages that are more likely to be shared
Program Overview
1. What Makes Ideas Sticky?
⏱ Duration: 1 hour
Explore the six principles (SUCCESs) that make messages memorable.
Learn how simplicity, unexpectedness, concreteness, credibility, emotions, and stories contribute to stickiness.
2. How Social Influence Shapes Behavior
⏱ Duration: 1 hour
Understand how social influence affects decisions and behaviors.
Discover strategies to leverage social proof and conformity to promote ideas.
3. The Power of Word of Mouth
⏱ Duration: 1 hour
Examine why word-of-mouth is more effective than traditional advertising.
Identify the six STEPPS that drive people to share content.
4. Social Networks
⏱ Duration: 1 hour
Analyze how information spreads through social networks.
Learn about the roles of strong and weak ties in disseminating ideas
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Job Outlook
Enhances skills in marketing, advertising, and brand management.
Applicable to roles in digital marketing, content creation, and social media strategy.
Valuable for entrepreneurs and business owners aiming to increase product visibility.
Provides insights beneficial for public relations and communications professionals.
Specification: Viral Marketing and How to Craft Contagious Content
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