What will you in Docker for the What is Social? Course
Understand the foundational principles of social media marketing and its impact on business strategies.
Analyze current social trends and their implications for digital marketing.
Develop effective content strategies tailored to target audiences.
Leverage big data and AI tools to enhance social media engagement and performance.
Program Overview
1. Introduction to Social Marketing
⏳ Duration: 1 hour
Gain insights into the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, and understand how each course builds upon the previous to create a cohesive learning experience.
2. Social Trends
⏳ Duration: 1 hour
Explore the digital revolution’s impact on the marketplace and learn how to navigate and make sense of the disrupted digital world.
3. The Business of Social
⏳ Duration: 2 hours
Learn to view social media as a holistic, consumer-focused, and integrated platform. Engage in a peer review assignment to define your target audience on social media.
4. Social Overview
⏳ Duration: 2 hours
Understand the importance of big data, differentiate between social networks and communities, and set up social sites for use throughout the specialization.
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Job Outlook
Equips learners for roles such as Social Media Manager, Digital Marketing Specialist, and Content Strategist.
Applicable in industries where digital presence and engagement are crucial, including retail, technology, and media.
Provides practical skills in content strategy, audience analysis, and social media management.
Supports career advancement in fields requiring expertise in digital marketing and social media strategies.
Specification: What is Social?
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