What you will learn in Digital Product Management Specialization Course
- This specialization covers the end-to-end digital product management process, from ideation to execution.
- Learn how to create customer-driven product strategies and roadmap development.
- Gain insights into agile methodologies, lean startup principles, and MVP testing.
- Understand user research, prototyping, and stakeholder management.
- Explore data-driven decision-making, A/B testing, and key performance metrics for digital products.
- Apply your knowledge through real-world case studies and a capstone project.
Program Overview
Foundations of Digital Product Management
⏱️4-6 weeks
This section introduces core product management concepts and how digital products drive business success.
Understand the role of a product manager and key responsibilities.
Learn how to develop a customer-focused product vision.
Explore agile product development and lean startup frameworks.
Gain insights into market research and competitive analysis.
Customer-Centric Product Strategy
⏱️6-8 weeks
This module focuses on developing a product strategy based on user needs and market demand.
Learn how to conduct user research and gather customer insights.
Define product-market fit and competitive differentiation.
Develop an effective product roadmap and prioritization techniques.
Understand stakeholder communication and buy-in strategies.
Agile & Lean Product Development
⏱️8-12 weeks
This section covers agile frameworks, iterative development, and continuous delivery.
Master agile methodologies such as Scrum and Kanban.
Learn backlog management, sprint planning, and MVP development.
Understand rapid prototyping and user testing methodologies.
Optimize workflows for cross-functional teams.
Data-Driven Product Management
⏱️10-12 weeks
Explore how to use data analytics to drive product decisions and measure success.
Learn key product metrics such as DAU, MAU, and churn rate.
Use A/B testing to validate product assumptions.
Develop pricing models and growth strategies.
Apply data visualization techniques for reporting.
Capstone Project: Digital Product Launch
⏱️12-15 weeks
In this final section, apply your learning to a real-world digital product challenge.
Design a digital product strategy from concept to launch.
Conduct user research and create a product roadmap.
Implement agile and lean product development practices.
Present your product strategy to industry professionals.
Get certificate
Job Outlook
- The demand for digital product managers is growing, with a 15% increase in job opportunities by 2030 (U.S. Bureau of Labor Statistics).
- Product management skills are highly sought after in tech, finance, healthcare, and e-commerce industries.
- Entry-level product managers earn $90K – $120K, with experienced professionals making $130K – $180K.
- Employers value agile expertise, user research, data analytics, and business strategy in product managers.
- This certification enhances job prospects for roles such as Product Manager, UX Strategist, Growth Manager, and Agile Coach.
- Digital transformation is driving increased demand for skilled product managers in startups and enterprises alike.
Specification: Digital Product Management Specialization
|
