What will you learn in IBM Product Manager Professional Certificate Course
Develop and communicate product vision, roadmap, and user-centric strategy.
Use data to drive product decisions and understand user needs.
Master tools like Agile, Scrum, Jira, and roadmapping software.
Collaborate with cross-functional teams to execute product lifecycle processes.
Program Overview
Module 1: Introduction to Product Management
⏱️ 2 weeks
Topics: Product manager roles, product lifecycle, key skills
Hands-on: Case studies analyzing successful products
Module 2: Understanding Your Customers and Market
⏱️ 2 weeks
Topics: User personas, market research, problem validation
Hands-on: Develop user journey maps and problem statements
Module 3: Agile Product Development
⏱️ 3 weeks
Topics: Agile methodologies, Scrum roles, product backlog
Hands-on: Create sprint plans and manage agile workflows using Jira
Module 4: UI/UX and Prototyping for Product Managers
⏱️ 2 weeks
Topics: Wireframes, user stories, Figma, usability testing
Hands-on: Build a clickable prototype for a mock product
Module 5: Data-Driven Product Management
⏱️ 2 weeks
Topics: KPIs, analytics tools, A/B testing, customer feedback loops
Hands-on: Design product experiments and analyze performance data
Module 6: Product Marketing and Growth
⏱️ 2 weeks
Topics: Go-to-market strategies, product launches, pricing
Hands-on: Draft a product launch plan with positioning
Module 7: Capstone Project – Create Your Own Product Case
⏱️ 2 weeks
Topics: Apply all concepts to a single product journey
Hands-on: Present a full product pitch deck with prototype and roadmap
Get certificate
Job Outlook
Growing demand for product managers in tech, SaaS, and consumer businesses.
Salaries typically range from $90,000 to $140,000 per year.
Ideal for roles like Product Manager, Associate PM, Product Owner, and Startup Founder.
Strong potential for upward mobility into senior PM or Director roles.
Specification: IBM Product Manager Professional Certificate
|
