What will you learn in Marketing Analytics Foundation Course
- Understand core marketing analytics concepts and their impact on business decisions.
- Learn how to measure and optimize marketing campaigns using data.
- Interpret key metrics like ROI, customer lifetime value, and conversion rates.
- Use real-world datasets to analyze marketing effectiveness.
Program Overview
Module 1: Introduction to Marketing Analytics
⏱️ 1 week
Topics: What is marketing analytics, data-driven marketing, business applications
Hands-on: Review case studies on analytics-driven decisions.
Module 2: KPIs and Metrics in Marketing
⏱️ 1 week
Topics: Conversion rates, ROI, impressions, reach, engagement
Hands-on: Calculate and interpret marketing metrics using simple spreadsheets.
Module 3: Understanding Customer Behavior
⏱️ 1 week
Topics: Customer journey, acquisition, retention, lifetime value
Hands-on: Analyze customer data to identify profitable segments.
Module 4: Data-Driven Decision Making
⏱️ 1 week
Topics: A/B testing, dashboards, predictive modeling basics
Hands-on: Build a basic analytics dashboard to track performance.
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Job Outlook
Marketing analysts are in high demand across industries.
Roles include marketing data analyst, growth marketer, and performance marketing manager.
Salary range: $55K–$95K+ based on experience and tools used.
Analytical skills open paths in digital marketing, e-commerce, and consulting.
Specification: Marketing Analytics Foundation
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