What you will learn in Start the UX Design Process: Empathize, Define, and Ideate Course
Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.
Create empathy maps, personas, user stories, and user journey maps.
Conduct competitive audits to inform design decisions.
Initiate the design of a mobile app as a portfolio project.
Program Overview
Module 1: Empathizing with Users and Defining Pain Points
⏳ 8 hours
- Begin the design process for a new portfolio project by focusing on empathizing with users. Build empathy maps and create personas to understand user perspectives and pain points.
Module 2: Creating User Stories and User Journey Maps
⏳ 3 hours
- Craft user stories and develop user journey maps to further empathize with users. Learn about the importance of considering accessibility during user research.
Module 3: Defining User Problems
⏳ 3 hours
- Transition from the empathize phase to the define phase. Build problem statements, hypothesis statements, and value propositions. Explore how psychology and human factors influence design.
Module 4: Ideating Design Solutions
⏳ 6 hours
- Move into the ideate phase of the design process. Conduct competitive audits and engage in design activities like “How Might We” and “Crazy Eights” to brainstorm design solutions
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Job Outlook
Completing this course equips you with foundational UX design skills applicable to entry-level roles such as UX Designer, UX Researcher, or Interaction Designer.
The hands-on activities and portfolio project enhance employability in the UX design field.
This course is part of the Google UX Design Professional Certificate, which prepares learners for various UX design career paths.
Specification: Start the UX Design Process: Empathize, Define, and Ideate
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