What will you in the Business Metrics for Data-Driven Companies Course
Identify and differentiate key business metrics from raw data
Understand performance indicators across industries and business models
Distinguish roles such as business analyst, data analyst, and data scientist
Apply a 20-point checklist to assess a company’s data maturity
Analyze how digital companies use data to disrupt traditional sectors
Program Overview
1. About This Specialization and Course
Duration: 32 minutes
Overview of specialization structure and learning outcomes
Introduction to the course scope and business relevance
2. Introducing Business Metrics
Duration: 2 hours
Differences between data and business metrics
Deep dive into revenue, profit, and risk metrics
Business case: Understanding coffee chain performance
3. Working in the Business Data Analytics Marketplace
Duration: 2 hours
Definitions and responsibilities of common analytics roles
Career paths in data analytics and required skill sets
20-point checklist for evaluating a company’s data capability
4. Going Deeper into Business Metrics
Duration: 1 hour
Industry-specific metrics in marketing and finance
Metrics like AdWords effectiveness and Sharpe Ratio
5. Applying Business Metrics to a Case Study
Duration: 1 hour
Peer-reviewed assignment using real-world company data
Propose actionable improvements using metric insights
Get certificate
Job Outlook
Business Analysts: Improve decision-making with data insights
Data Analysts: Broaden understanding of KPIs across industries
Data Scientists: Align technical output with business impact
Consultants: Offer metric-driven strategy recommendations
Aspiring Data Professionals: Learn foundational concepts of business analytics
Specification: Business Metrics for Data-Driven Companies
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