What you will learn
- Understand how generative AI differs from traditional AI
- Learn prompt engineering best practices
- Explore major applications (text, image, code generation)
- Identify business use cases across departments
- Examine limitations and risks of generative AI
- Develop strategies for implementing AI solutions
Program Overview
Generative AI Fundamentals
⏱️1-2 weeks
- How LLMs and diffusion models work
- Overview of tools like ChatGPT, DALL-E
- Capabilities vs. limitations
- Cost/benefit analysis for businesses
Practical Applications
⏱️3-4 weeks
- Content creation and marketing
- Customer support automation
- Software development assistance
- Data analysis enhancements
Implementation Strategies
⏱️4-5 weeks
- Building an AI adoption roadmap
- Change management considerations
- Team skill assessments
- Vendor selection criteria
Ethics and Future Trends
⏱️5-6 weeks
- Bias and fairness concerns
- Intellectual property issues
- Impact on jobs and workflows
- Emerging regulatory landscape
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Job Outlook
- The job outlook for professionals with generative AI skills is exceptionally strong, with businesses across industries rapidly adopting these technologies.
- According to McKinsey, generative AI could deliver $1.3 trillion in economic value by 2032, fueling massive demand for talent.
- LinkedIn reports 60% of companies are now actively hiring for AI-related roles, with job postings mentioning “generative AI” growing 300% since 2022.
- These skills are valuable across diverse roles – AI Product Managers ($120K-$200K) lead implementation strategies, Marketing AI Specialists ($90K-$150K) optimize content creation, and AI Ethics Consultants ($95K-$160K) address critical risks.
- Industries like tech (90% adoption), healthcare (65%), and finance (75%) are deploying generative AI for tasks ranging from customer service chatbots to medical documentation.
- Professionals who understand generative AI applications earn 20-35% salary premiums and have significantly better promotion prospects, with 73% of managers prioritizing AI literacy for advancement.
- This course provides the foundational knowledge to participate in AI-driven transformation across business functions, making it valuable for both career advancement and transition into emerging AI-adjacent roles.
- The skills learned are becoming essential not just for technical teams, but for managers and strategists who need to evaluate AI tools, identify use cases, and lead responsible implementation.
Specification: Generative AI for Everyone
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