What you will learn
- Gain hands-on experience with SQL, Tableau, and business intelligence tools.
- Learn to collect, clean, and analyze data to drive business decision-making.
- Develop skills in dashboard creation, reporting, and storytelling with data.
- Understand key business metrics and how to translate data insights into actionable strategies.
- Work with real-world datasets to identify trends, patterns, and opportunities.
- Complete a capstone project to showcase BI skills in a business scenario.
Program Overview
Foundations of Business Intelligence
⏱️4-6 weeks
This section introduces the fundamentals of BI, its role in organizations, and essential tools.
- Understand how businesses use data for decision-making.
- Learn about data storage, retrieval, and processing techniques.
- Get introduced to SQL, databases, and data visualization concepts.
- Explore career paths in business intelligence and analytics.
SQL for Business Intelligence
⏱️ 6-8 weeks
Develop strong SQL skills to query, clean, and manage data for BI applications.
- Learn to write complex SQL queries for data retrieval and manipulation.
- Understand joins, aggregations, and subqueries for business insights.
- Work with relational databases to analyze structured data.
- Optimize queries for performance and efficiency.
Data Visualization and Reporting
⏱️8-12 weeks
Master visualization tools and techniques to create compelling data stories.
- Use Tableau and Google Data Studio to design interactive dashboards.
- Learn best practices for visualizing complex business data.
- Create reports that highlight key performance indicators (KPIs).
- Translate raw data into meaningful business insights.
Business Strategy and Data-Driven Decision Making
⏱️10-12 weeks
Learn how to apply business intelligence insights to real-world challenges.
- Identify trends and opportunities in business data.
- Understand financial metrics, customer behavior, and operational efficiency.
- Learn how to communicate BI findings to stakeholders effectively.
- Develop data-driven strategies to improve business outcomes.
Google Business Intelligence Capstone Project
⏱️12-15 weeks
Apply your BI knowledge to a real-world case study and develop a full-scale BI project.
- Analyze business datasets and extract key insights.
- Build interactive dashboards to present findings.
- Develop data-driven recommendations for a business challenge.
- Showcase BI expertise to potential employers.
Get certificate
Job Outlook
- Business intelligence professionals are in high demand, with job growth projected at 23 percent by 2030 (U.S. Bureau of Labor Statistics).
- BI skills are valued across industries such as finance, healthcare, technology, and retail.
- Entry-level BI analysts earn between $65,000 – $85,000 per year, with experienced professionals making $90,000 – $120,000.
- Employers seek candidates with expertise in SQL, data visualization, and business strategy.
- This certification enhances job prospects for roles such as Business Intelligence Analyst, Data Analyst, and BI Consultant.
- Data-driven decision-making is a priority for organizations, increasing the demand for BI professionals.
Specification: Google Business Intelligence Professional Certificate
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