What you will learn
- Gain a comprehensive understanding of entrepreneurship, from idea generation to business growth.
- Learn how to evaluate business opportunities, conduct market research, and build a strong value proposition.
- Develop skills in business modeling, customer acquisition, and competitive strategy.
- Understand the fundamentals of startup financing, venture capital, and investor relations.
- Learn techniques for scaling a business, managing risks, and building long-term success.
- Get practical insights from Wharton professors and successful entrepreneurs through case studies.
Program Overview
Identifying Startup Opportunities
⏱️2-4 weeks
- Learn how to spot high-potential business opportunities.
- Understand the role of innovation and disruption in entrepreneurship.
- Explore market trends and consumer needs to validate your idea.
Launching Your Startup
⏱️ 4-6 weeks
- Develop a business model that aligns with your startup vision.
- Learn strategies for acquiring early customers and building brand awareness.
- Explore lean startup principles and rapid prototyping techniques.
Growth Strategies for Startups
⏱️ 6-8 weeks
- Learn how to scale a startup efficiently while managing operational risks.
- Understand the key growth drivers and how to create a sustainable business.
- Explore real-world case studies of successful startup scaling.
Financing & Profitability
⏱️ 8-10 weeks
- Understand funding options, from bootstrapping to venture capital.
- Learn how to pitch to investors and secure funding for your startup.
- Explore financial planning, revenue models, and profitability strategies.
Capstone Project – Startup Business Plan
⏱️ 10-12 weeks
- Develop a full-scale business plan for your startup.
- Apply learned concepts in market research, financing, and scaling.
- Receive feedback on your business plan from industry experts.
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Job Outlook
The demand for entrepreneurs, startup founders, and business consultants is growing in the global economy.
Startup founders and business owners can earn from $80K – $200K+, depending on business success.
Knowledge of venture capital, business modeling, and scaling strategies is valuable for startup roles and investors.
This specialization is beneficial for professionals looking to transition into entrepreneurship, product management, or startup consulting.
High-growth startup ecosystems (e.g., fintech, AI, and SaaS) create opportunities for skilled entrepreneurs.
Specification: Entrepreneurship Specialization
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